Judge, 1915-08-21 · page 21 of 28
Judge — August 21, 1915 — page 21: what you’re looking at
What you’re looking at
This page combines satirical editorial content with advertisements. The main article (left) discusses the cultural significance of kissing, drawing on Lafcadio Hearn's observations about Eastern restraint versus Western promiscuity in literature and social behavior. The author argues that Western magazines have sexualized the kiss, while Japanese culture treats it as an immodest act reserved for privacy. The prominent advertisement (center/right) is for **Schlitz beer in brown bottles**, using a rhetorical appeal: it asks readers how many cases of light-bottled beer they've purchased where the last bottles were "tainted or skunky," arguing that brown glass protects beer from light damage and ensures quality throughout the case. Below are smaller ads for a Boston hotel and a St. Louis mailing list service. The page reflects early 20th-century concerns: cultural attitudes toward propriety and sexuality, and commercial competition in the brewing industry (where packaging innovation was a genuine selling point).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ing e e s eco WFR gan without lawful warrant abandons her- gf as effectively as if she gave all... . This is perhaps going too far, but un- ggabtedly the kiss is a rare good thing, and wwe are passing it around joyously—at least inthe magazines. . . . The kiss is Woman's supreme weapon, her most potent and subtle means of seduction; not Cesar, not Attila, not Napoleon might prevail against it For verily the kiss has conquered nations, torn up tre: laid fingdoms desolate, founded or destroyed religions, suppresse dynasties and changed the order of royal s | It is also, as we have n, important to the prosperity of magazines, the fame of gothors and the reputation of artists. Oddly enough, the kiss, as we practice it in the West, is a stumbling-block and an offense to some Eastern peoples, who are thereby moved to look askance at our mo- niity. One hates to admit the fact, but those remote pagans, Buddhists or what not, unblessed with the Ladics’ Home Journal or the Hearst magazines (those disseminators of culture, sweetness and light), seem to have a more correct moral feeling than our- gives in this regard. “Let the reader reflect for a moment,"’ sys Lafcadio Hearn,* “‘how large a place the subject of kisses and caresses and em- braces occupies in our poetry and in our prose fiction; and then let him consider the fact that in Japa: literature these have no existence whate: Such actions, ex- cept in the case of infants, are held to be highly immodest."* ewhere he points out that the Japanese regard the kiss as peculiarly sexual in its nature, and that they refrain from it, except in the most private circumstances, as from an inde- |. cency. Even at social functions of a free character, where geisha are in attendance and sake is drunk without restraint, a Japa- nese guest is never known to kiss or em- brace these girls, dedicate to pleasure as they are; this infraction of good form is reserved to foreigners. . . . But ‘East is East and West is West and’’ -I refuse to go farther with Mr. Kipling. Inour half of the world sex is deemed the alt of literature as of life spite of a caventional hypocrisy which would pre- tend to ‘‘wave’’ it, in Podsnappian fashion, out of existence. So it is, by a shrewd compromise with our inherited puritanism, that we have per- fumed and prettified sex in the persons of Gibson girls and ‘*Bambi'' heroines, and we enabled to pass around the kiss as a pod thing. Vive le baiser! *See chapter on the “Eternal Feminine” the East.” Vouching for the Visitor —‘‘This yur gent," said Sandstorm Smith, addressing theclerk of his favorite Kansas City hos- tery and jerking an indicatory thumb to- ‘ard an uncurried personage whom he had ‘xorted into the inn, ‘‘is my friend, Cactus lackway, of Rampage, Oklahomy. Cactus hin't never been yur before, so I'll just hat if he steals anything, I'll pay for it""—Kansas City Star. _ APregnant Answer—S/ic—Do you believe ‘church lotteries? He—Well, 1 was married in church.— Philadelphia Ledger. Waste in the Case Schlitz in Brown Bottles is good to the last drop in the last bottle. The Brown Bottle is impervious to the damaging effects of light. How many cases of light bottle beer have you had where the Last Bottles in the Case Were Tainted or Skunky? Do you realize that this increases the cost per bottle of the good bottles? Also that the slightest taint of impur- ity ruins the healthfulness of beer? Schlitz in Brown Bottles is good— there is no purer beer brewed. It is all healthfulness. See that crown is branded “Schlitz” Order a case today Made Milwaukee Famous 9 Dog Collar Mfrs. & 3104 Ladies’ Hairdressers in the U. S. Any list you want, in any section of the country, new, accurate, complete. And our charges are remarkably low. Ask for com- plete catalog of over 7000 classes of names, sent free upon request. Ask for it today! RossGoald, 453 A. Och Street, St. Louis. Ross-Gould ESTS St.Louis comicbooks.com