Judge, 1915-07-17 · page 28 of 28
Judge — July 17, 1915 — page 28: what you’re looking at
What you’re looking at
This page is primarily a **candy advertisement**, not political satire. It promotes Repetti Caramels, a New York confectionery brand. The illustration shows two fashionably dressed women in what appears to be a 1920s interior, with one woman seated eating candy while conversing with a visitor. The accompanying verse by Tom Masson humorously references Shakespeare's "Sweets to the sweet" to praise the product. The ad claims Repetti is an established New York institution whose candies are imitated worldwide. It encourages readers to ask their local druggist to stock the line and offers a trial package for 25 cents. The company had two Manhattan locations: Fifth Avenue at 42nd Street and West 34th Street near the Waldorf Hotel. **For modern readers**: This reflects early 20th-century advertising that positioned quality candies as luxury goods sold through drugstores, with literary references designed to appeal to educated consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“**Sweels to the sweet,’ wrote Shakespeare once— (I'll have you know he was no dunce !) . Bettina, eating sweets, confirms uch saccharinic Shakespeare terms.”” —TOM MASSON. EPETTI is a New York Institution; its products are imitated the world over. In New York it is well known that the “‘finest candy comes from Repetti” and that “there is nothing just like CARAMELS’ We are daily adding leading drug stores through- out the country to our list of customers. This is due not only to the quality of Repetti Products, our reputation for fair dine and our national adver- tising, but also to the selling help we give to those who carry Repetti Chocolates and Caramels in stock. If you find that YOUR druggist does not carry the Repetti line, and if he is a man you care to recommend, suggest to him that he send in his application, because we want YOU to get our candies regularly. A fre trial package of our celebrated Repetti Caramets will be sent prepaid for twenty-fwe cents in stamps or coin. Fifth Avenue at 42nd Street, and N Y k 30 West 34th Street (near the Waldorf), NEW For PRR Dea Toe are ras on ae non en Gio een