Judge, 1915-07-03 · page 32 of 32
Judge — July 3, 1915 — page 32: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a political cartoon. It's a full-page ad for Columbia Graphophone Company promoting their double-disc records at 65 cents each. The ad emphasizes Columbia's competitive advantages: access to latest "dance hits," a new list released monthly, a large selection (over 4,000 titles), and superior recording quality. It also promotes their "Grafonola" phonograph model, priced around $50, which had apparently outsold competing models for four years. The only visual element beyond text is an illustration of the Grafonola phonograph and the Columbia logo (a musical note in a circle). There is no satire, political commentary, or cartoon content—this is straightforward commercial messaging typical of Judge magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘The latest dance hits while they are hits—the latest in every clas vocaland instrumental music—are on Columbia double-disc records. / new liston sale the 20th of every month. Anda andard price of 65 cents—the price of more thana thousand Columbia double-disc records. Buy Columbia records because they are better records—universal in selections and faultless in recording. Hear the newest records at your Columbia dealer's. ‘Today! And hear any other particular records you like, you have a choice of more than 4000. And while y wt $50 as illustrated; the model Other Columbia Columbia Graphophone Co. Box G445 Woolworth Bldg., New York Vvenue. 1