Judge, 1915-07-03 · page 31 of 32
Judge — July 3, 1915 — page 31: what you’re looking at
What you’re looking at
This is a full-page advertisement, not satire or political commentary. Standard Oil Company promotes Nujol, a mineral oil laxative, by positioning it as a modern, scientific alternative to traditional harsh laxatives and cathartics. The ad's pitch reflects early 20th-century medical trends: physicians were moving away from aggressive purgatives toward gentler interventions emphasizing "regular habits, sensible food," and mechanical lubrication rather than drugs. Nujol is marketed as non-habit-forming and non-absorbed, working slowly over days rather than overnight—presented as evidence of legitimacy. The bottle illustration shows the product's branding. The company offers a free educational booklet and trial bottle for 75 cents, typical marketing of the era. This represents how Standard Oil diversified beyond petroleum into consumer health products during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IF YOU REALLY WANT TO CURE YOURSELF OF CONSTIPATION OU must stop depending upon laxatives and cathartics. They afford only temporary relief and are dangerously habit- forming., Asa result of recent discoveries, leading physicians are gradu- ally discarding the use of drugs in the treatment of constipa- tion. Instead, they prescribe regular habits, sensible food, and mineral oil used as an internal lubricant. Nujol REG.U.S. PAT. A PURE WHITE MINERAL OIL is absolutely neutral and is not absorbed by the system—acting merely as an effect- ive mechanical lubricant. Nujol is not a drug. It will not relieve constipa- tion over night. In most cases it is from two days to a week before regular bowel movements are restored. But Nujol is a genuine remedy in that the longer it is used the more it tends to be- come unnecessary. Our booklet “The Rational Treatment of Con- stipation” is an informative treatise on constipation and the mineral oil treatment. It will be sent free on request. Ask for Nujol at your druggist’s or send 75c in money or stamps for a trial pint bottle. Address Dept. M. STANDARD OIL COMPANY Bayonne iii New Jersey comicbooks.com