Judge, 1915-06-26 · page 24 of 25
Judge — June 26, 1915 — page 24: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **product advertisement** for Pears' Soap from the early 20th century (likely WWI era, given the reference to "European War"). The page makes a direct value argument: one 15-cent cake of Pears lasts twice as long as two 10-cent cakes of ordinary soap, making it economical. The ad emphasizes the soap's gentleness on sun-damaged or sensitive skin, positioning it as superior to both ordinary soaps and cosmetics. The reference to the European War and assurances that supply and pricing are unaffected suggests this ran during WWI rationing concerns, reassuring American consumers of product availability. The ornamental border and large soap cake illustration are typical period advertising design. There is no satire or political commentary—simply promotional copy appealing to practical consumer concerns and vanity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
to buy one cake of PEARS at 15 cents than two cakes of ordinary soap at 10 cents. Soap value is determined: By its cleansing properties: By its effect on skin: By its lasting qualities. Pears is a most perfect cleansing agent—the finest soap known for the skin and the most economical—it lasts twice as long as ordinary soap. When your skin is burned and roughened by sun, wind and dust Pears’ Soap is so refreshing and may be used freely even under these sensitive conditions. It is much better for the skin than a cosmetic because it removes all impurities —which area principal cause of bad skin—and keeps the pores clear and free to do their work. While thoroughly cleansing, its absolute purity prevents the slightest irritation—it promotes a natural, healthy condition, fair and free from blemish as the skin of a child. Some prefer a glycerine soap—others cannot use it. All dealers sell PEARS’ Glycerine Soap (20c); but if it does not agree with your skin, ask for PEARS’ Unscented Soap. The supply of a full line of Pears’ Soaps has not been interrupted, nor has the price been affected by the European War. If you have difficulty in obtaining from-your dealer the kind you have been using, write us and we shall be pleased to see that you are supplied. A. & F. PEARS, Ltd. The largest manufacturers of high grade toilet soaps in the aorla. Do this today—Send de in stamps (to cover cost of mailing) and a generous trial cake of Pears’ Unscented Soap will be sent postpaid. Address Water Janvier, U. S. Agent, 419W Canal Street, New York City comicbooks.com