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Judge, 1915-06-26 · page 23 of 25

Judge — June 26, 1915 — page 23: what you’re looking at

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Judge — June 26, 1915 — page 23: Judge, 1915-06-26

What you’re looking at

This is primarily a **mail-order advertisement**, not a political cartoon. It capitalizes on World War I disruptions to sell discounted Dickens book sets. **The "Angle":** A famous English publisher, facing collapse due to the European war ("death and destruction"), dumped surplus inventory at cost. Judge offers readers six volumes for the price of one—only 2,200 sets available. **The Appeal:** The ad emphasizes Dickens's universal, timeless moral value ("sunshine," sympathy for the poor, family education) while addressing practical concerns: improved typography, lighter binding, and portability for summer camps. **The Satire:** Mild—the opening quote frames war's destruction as having a silver lining (cheap books). There's gentle irony in marketing literature's moral uplift amid global violence, and subtle class messaging: Dickens belongs in every "true home." **Context:** Published during WWI (likely 1915-1917 based on "death and destruction in Europe"), exploiting wartime supply-chain disruptions for commercial gain.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

a d n t y “It is an ill wind that blows nobody any good” The ill wind that is spreading death and destruction in Europe has brought to our shores a rich argosy DICKENS! universally beloved by old and young, learned and unlearned, rich and poor— Just 2200 Sets made by a famous English publisher. This publisher, because the home market has been turned into a human shambles, offered us the balance of his stock at a low price for cash, and we in turn are offering readers of Judge these sets at A Rare Bargain Stop a Minute and Think What This Means to You First—Six volumes at the price ordinarily asked for one, Second—Lurge clear type that is a delight to the eye, Third—Over 3400 pages on Bible finish paper, Duo- tone illustrations, Fourth—Good serviceable cloth binding, gold decor- ations— In short, a book of just the size and weight that you would specify ina book made to order of a favorite author for real use and comfort. LET SOME OF THE SUNSHINE OF DICKENS INTO YOUR SOUL—his love for his fellow man— his broad sympathy, his riotous humor and tender pathos. No matter how tastes in literature change, the charm and appeal of Dickens is perennial. More millions of his books have been sold and he has today more readers than any man who ever wove his fan- cies and emotions into literary form through the medium of our mother tongue. NELSON NELSON NeLson DO YOU OWN A SET OF DICKENS? VERY LIKELY YOU DO, but do you read it often? And isn’t one of the reasons why you do not read it ase it is so mechanically hard to read? Perhaps ise it is too heavy, or because it does not open well in the back, or because the type is not good. And so you are missing and your children are_miss- ing one of the great joys of life. IT IS FOR SUCH “OWNERS” THAT THIS SIX VOLUME SET WAS DESIGNED. BUT PERHAPS YOU DON’T OWN A SET. Now it would be a trite saying that ‘‘no library is complete with- out Dickens’’—one might better say that no home is complete without Dickens. It isn’t a true home that hasn’t in it a set of the immortal works of the greatest novelist that ever wrote in the 4 h language. Children who grow up without knowing Mr. Micawber and Little Nell and Dora and Sam Weller and Peggotty and the hundreds ¢ her delightful and whimsical characters that Charles Dickens created are not growing up with an all-round education, This is an Ideal Set for Your Summer Camp Don't think of leaving for your vacation without taking one or ; Creare more of these volumes along in your " ‘grip. But lose no time—there are only 2200 sets and there are over 150,000 subscribers to Judge—which means that over 500,000 readers will see this offer. And the price for the complete set is only ¢ Carriage prepaid. First come, first served. 1 6 1 BRUNSWICK SUBSCRIPTION CO. 449 Brunswick Bldg., New York City Enclosed find $1.61 in full payment for the six volume set of Dickens, Send books, carriage prepaid, to (J. 6-26) Name comicbooks.com