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Judge, 1915-06-19 · page 23 of 24

Judge — June 19, 1915 — page 23: what you’re looking at

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Judge — June 19, 1915 — page 23: Judge, 1915-06-19

What you’re looking at

This is a **promotional advertisement**, not a cartoon or satirical content. It celebrates *Scientific American* magazine's 70th anniversary (June 5, 1915) by featuring portraits of four famous American inventors: **Bell, Edison, Marconi, and Westinghouse**—titans of technological progress. The page's key point: It contrasts America's transformation over 70 years (from a nation less industrially developed than South Africa, lacking California and the Southwest) with the stunning innovations *Scientific American* documented—telegraphs, railroads, electric lights, wireless technology, automobiles, and aviation. The "War Numbers" section references World War I (then ongoing in Europe), noting the magazine's coverage of the conflict's technical and scientific dimensions. The three subscription offers at bottom are straightforward sales pitches with varying price points ($1-$3) bundling the anniversary issue with regular subscriptions. This is primarily **boosterism**—celebrating American technological achievement and inviting readers to subscribe.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

: | 70TH ANNIVERSARY NUMBER - | SCIENTIFIC AMERICAN i JUNE 5th, 1915 7 HE SCIENTIFIC AMERICAN was founded sev- : enty years ago, ata time when the United States of ae i America was industrially less developed than South Africa at the present time. Even territorially, it was ~ not the same country we know now; for California, - Texas and the great Southwest belonged to Mexico. ed During that long period of seventy years the Scientific American faithfully chronicled the technical and et 4 - BELL industrial progress which we Americans made. Its editors saw the advent of the reaper, the telegraph, the telephone, the great trans-continental railways, the laying of the trans-Atlantic cable, the develop- ment of the giant steamship, the perfection of the phonograph, the glow of the first electric incandes- id cent lamp, the coming of the motion picture machine, the miracles wrought by wireless telegraphy, and more recently the conquest of the air. nd 1 le What an age of wonders it has been! What a transformation has been wrought upon the face of the earth! Surely no tale of the Arabian Nights, no fantasy of Jules Verne depicts marvels so amazing as those which the Scientific American has been the first to describe authoritatively as soon as they appeared. of June 5th a number was published in which the Editors endeavored to . do full justice to the great theme of American invention—a number which will transport us all back to the time when our fathersand our , n grandfathers still burned candles, when horses pulled street cars, when nlf = there were no automobiles and when the steam railroad wasa curiosity. | WESTINGHOUSE r WAR NUMBERS G he first issue in each month is a Special Magazine Number containing double amount of reading matter. e: Since the beginning of the War these numbers have naturally taken the form of War Issues. By these Magazine War numbers and in its series of articles in the regular issues, the Scientific American. is cover- he ing the present conflict in Europe in a most thorough and interesting way. Every phase of this great | scientific War is being carefully and authoritatively treated in an interesting and understandable manner. | Of this work a reader has said: ‘You certainly have given your readers a fine series of articles on the mechan- to, ism of modern War since the outbreak in Europe. In no other periodical has the subject been sawell handled.” 'm We want you to read the Scientific American—to get acquainted with it—to know it. ‘Therefore we | make these = | SPECIAL OFFERS th- ‘The Anniversary Number and Special War Numbers, included in these offers, if purchased separately, would cost 25 cents each. we ae . , 5 he Scientific American for sixteen weeks, with a copy of the Great Anniversary Number, and the Offer No. 1—$1. two preceding Magazine Numbers free. el See Scientific American for thirty-four weeks, commencing from date order is received, Jodge—6 19 Offer No. 2 $2. and a copy of the Great Anniversary Number, with copies of the three pre- 7 wen & CO., Ine. A 7 Weotwonh tuilsiog . New York City | ceding Magazine Numbers free. 7 Scientific American for one year, fifty-two weeks, with a copy of the Enclosed please fad 8. Offer No. 3—$ Bee fw '¢ Great Anniversary Number, together with copies of the five precedin:; 7 azine Numbers free. ‘i ; oo J) iver onal offers ar d we make them especially for those who want to obtain accurate, authoritative in by week, regarding the big things which are happening all over the world. Name, Clip and Fill in the Coupon at Once $<! ': 10 vs tozerher with sour check or mon- im ; ey order—marking in the b = Fa] formation, w offer you want—and we will L your subscription at ON. comicbooks.com