Judge, 1915-06-19 · page 19 of 24
Judge — June 19, 1915 — page 19: what you’re looking at
What you’re looking at
This page combines international humor with advertising. The left side reprints jokes from European publications (Punch, Fligende Blaetter, London Opinion), featuring gentle satire about military uniforms, newspaper delays, and fishing stories. The dominant content is a **Schlitz beer advertisement** claiming moral superiority through defensive marketing. Light-colored beer bottles, Schlitz argues, allow damaging light exposure that causes chemical decay—a genuine concern in early beer chemistry. By packaging in brown glass, Schlitz positions itself as "pure and wholesome," implicitly attacking competitors using clear bottles. The ad's framing as "Light Bottle Brewers Guilty!" uses accusatory language to turn a technical advantage into moral superiority, a common early-20th-century advertising tactic. The page also includes small ads for patent attorneys and a resort, typical of Judge's mixed content model—serious satire interspersed with revenue-generating advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Laughs from Other Lands Volunteer reservist (hoping to be contra- tradicted)—I shall look an awful fool in this uniform. Tailor—Well, sir, you can always wear a mackintosh.—Punch (London). tient)—Say, isn’t that I've been Stranger (imy newspaper to be had yet? waiting for it for two hours! Waitress—I'll see about it. Farmer Cross has it in the sideroom. He’s teaching his little boy to read.—Flie- gende Blaetter (Munich). Friend—How naturally you hold the wool, Mr. Brown! Wife— Doesn't he? Used to telling fishing stories about that You see, he’s so length.— London Opinion. tens Rakes an ide: Beta in eta mf fa Gs We abbott & Cox. Light Bottle Brewers Guilty! They confess publicly the crying need for protecting their beer from light—they admit that the instant the case is uncovered, danger from light begins— causing a chemical change resulting in decay, and rendering it unfit to take into the stomach. Schlitz in Brown Bottles is Pure and Wholesome until it is poured into your glass— it’s good—it is healthful—even the windows in our bottling plant are of brown glass—and it costs no more than beer in light bottles. See that crown is @, branded “Schlitz” Order a case today The BeerThat Made Milwaukee Famous WANTED—AN IDEA! WHO CAN THINK OF SOME | ROMEIKE’S nr clings per cllvpings simple thing to patent? Protect your ideas, they may bring you wealth. Write for “Needed Inventions” ard “How to | may want to be “us Get Your Patent and Your Money.” Randolph & Co., | importance in ted Patent Attorneys. Dept. 129, Washington, D. C. Sito for 10 noticen. HENRY ROMFIKE. loril Seventh Ave. NY. 1,000 ISLAND HOUSE Alexandria Bay, Jefferson County, New York America, where nature's " In the Heart of the Thousand Islands Ep theimest enchanting soot 1 all added in the 1,000 Island House. No hotel of the Metropol provides: com- fort—real HOME sonic ort—as does this tas jatial Somer retreat, An amusement for every hour, or quiet, compl plete rest, is the choice of every guest. All Used in the House is Filtered. Send two ¢cent aynom for Illustrated Booklet. O. G. STAPLES, Proprietor WILLIAM WARBURTON, Mgr. comicbooks.com