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Judge, 1915-06-12 · page 17 of 24

Judge — June 12, 1915 — page 17: what you’re looking at

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Judge — June 12, 1915 — page 17: Judge, 1915-06-12

What you’re looking at

This page is primarily **advertising**, dominated by a Schlitz beer advertisement claiming the product promotes "sound, beneficial sleep" and is "Pure and Wholesome" because brown bottles protect beer from light damage. The left column contains brief book reviews by Robert Mountsier, including self-aware satire about his conflict of interest reviewing William Farquhar Payson's novel (which Mountsier apparently helped write). The reviews mention other books about WWI, international peace proposals, and pottery. Below the main ad are smaller advertisements for various business opportunities and a "Blackstone Water Power Vacuum Massage Machine." **Historical context**: This appears to be from Judge magazine during or shortly after World War I (references to "European war" and WWI weapons). The Schlitz ad exemplifies early 20th-century beer marketing's emphasis on purity and health benefits—claims later prohibited by advertising regulations. The surrounding "business opportunity" ads are typical of the era's mail-order schemes.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

N aad feed JUDGE'S BETWEEN COVERS By ROBERT MOUNTSIER The Author His Own Critic (@PHE LOVE LETTERS OF A DI- VORCED COUPLE."’ I have read William Farquhar Payson’s new novel, “The Love Letters of a Divorced Couple,"’ with poignant interest. That is one of sev- eral reasons why I am not qualified to criticise it. . Critics tell me it is difficult to review books properly if you read them. You should only ‘‘sense’’ a book by glancing gently at the illustrations or going out and playing golf. You can then review it with perfect impartiality. Obviously that’s impossible in the pres- ent instance. As I had to write Payson’s novel for him, as well as read it, I am biased. To me it’s the most unusual ‘*war book’? that has yet appeared. It gives a bird's-eye view of the world-wide warfare of married life. The book is lightly written, but if its deeper meanings prove a help to wabbly married couples, I believe the author will feel rewarded, whether or not the royalties are as big as he devoutly hopes. William Farquhar Payson. Passing Sentences ‘ "AR OBVIATED BY AN INTERNA- TIONAL POLICE"’ comes from Martinus Nijhoff, a publisher in The Hague, where the Peace Palace stands with open doors from 2 to 5 p. m.—'‘Entrance fee, 10 cents; do not offer pourboires to any official or servant.’’ Even though you do not believe in dreams, these dreams, most of them dreamed before last August, should interest you as a spectator of the European war. They have to do chiefly with the peace plans outlined by Professor van Vol- lenhoven, the great authority on interna- tional law, who would make the nations of the world behave by means of an interna- tional police force. But, then, dreams sometimes come true. a 6 AR'S NEW WEAPONS,”’ by Baron Hrolf von Dewitz. The Stone Age may have had its drawbacks, bare backs and a weapon consisting of a rock attached to a stick; but it didn’t have the Krupp Age’s machines, built to mow men down by the hundreds or to blow a company of sol- diers into the next world without any trace of them being left in this. ‘War's New Weapons’? has within its covers matters that should interest even those who are armed only with hatpins. is} 6ORRUNEL’S TOWER,’’ by Eden Phill- potts. What would you—sermons on the potter and his clay, a treatise on pottery, the art of molding character ora plot heavy enough to hang potson? Here they all are, rolled up in a package that might be labeled ‘*Pots and Phillpotts.’’ Wine Jelly when Mavored with Abbott's Bitters ts made ul hample of bitters by timore, Md. CADY.) A Bottle of Schlitz at Bedtime means sound, beneficial sleep. It is a nerve rest cure in itself. Beer refreshes and rests you when you're tired—if it is pure beer, and Schlitz in Brown Bottles is Pure and Wholesome The Brown Bottle is the best known container for beer—it keeps out the damaging effect of light. Light starts decay even in pure beer. Schlitz costs no more than light bottle beer. See that crown is branded “Schlitz” Order a case today e BeerThat Made Milwaukee Famous STOP A MINUTE READ | AGENTS DROP THE DEAD ONES. AWAKE! START WITH THIS NEW VENTION. THE 20th CENTURY WONDER. GENERAL: AGENTS table, it, jomakit ns Rranepebeck guarantee =| maAKE MONEY HERE AGENTS SALESMAN MANAGERS YOUNG OR OLD NEW BUSINESS START NOW—TODAY The Blackstone Water Power Vacuum Massage Machine ye Home, So Cost te Operate, Lasts Li comicbooks.com