Judge, 1915-06-05 · page 27 of 28
Judge — June 5, 1915 — page 27: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes EL-BART Dry Gin and cocktail-making supplies during what appears to be the Prohibition era or immediately after (based on the explicit marketing of alcohol). The ad emphasizes quality ingredients (four bottles of gin, French and Italian vermouths) and sells a "Famous EL-BART Dry Gin Cocktail Shaker" with etched recipes for Bronx, Martini, and Dry Martini cocktails. The humorous headline—"Everything Except the Ice"—appears to be a clever play on words, since ice is the one essential ingredient *not* included in the kit being sold. The ad ran in *Judge*, a satirical magazine, but this page itself is commercial advertising rather than editorial satire. It's aimed at middle-class consumers who could afford pre-packaged cocktail kits, reflecting the 1920s-30s cocktail culture craze.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Everything Except the Ice to Make i Unsurpassed Cocktails pe Four bottles of EL-BART Dry Gin Vripte distilied after the same formula as that inuse forover 100 ycars atthe Camberwell Distillery, Addingiin), Square, London, England. Extra dey, tragrant, crystal clear there CAN be no better Gin than EL-BART. One bottle of Standard brand of French Vermouth One bottle of Standard brand of Italian Vermouth tnd ty make sou beticr acquainted with EL-BART The Famous EL-BART Dry Gin Cocktail Shaker And four first-class lead-blown cocktail glasses uy. las A Cocktail to be right must be freshly made, and this unique glass shaker has recipes clearly etched on the glass for Bronx, Martini, and Dry Martini Cocktails. Simply pour in quantities indicated, add ice, shake well and you have the best cocktail you ever tasted. This exceptional shaker and the above material (note the illustra- tion) will be sent, for a limited time, by prepaid express to any address in the United States east of Omaha, Nebraska, for only $5.00. To points west of Omaha $6.00. Use the coupon. ‘Tear off and sign, and send with the money. “The goods will reach you promptly. | Res. Sd || Seenteeentoneast??..4 | eeeren Cees, comicbooks.com