Judge — May 22, 1915 — page 22: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

CORD NEVER BIND “Boston Garters. apparel for] menigivee to mach calue’de the Boston | Gerter: materials and by maintaining the highest quality of hasjheld the leadership for more than thirty years. GEORCE.FROST CO, Mebers. BOSTON Glen Morris Inn Christmas Lake Minnetonka Minnesota Address inquities—Manager HOTEL RADISSON, Minneapolis, Minn, Offers summer resort ac- commodations of the highest standard. Mini- mum rate $25.00 per week. You know these trade-marks through national periodical advertising RUBBERSET HE control of individual trade- marks compels manufacturers to maintain certain standards or go out of business, because their goods can always be identified and therefore are easy to avoid if they do not give satisfaction. It induces manufac- turers of similar trade-marked goods to compete in quality and service, as that is the only way they can win—by making their trade-marks stand for something. Advertising reduces the price of goods because it reduces the cost of producing and selling them. It does this by adding volume to sales, thereby dividing certain fixed manufacturing and selling costs be- tween vast numbers instead of only a few customers, Trade-marks and national advertising are the two greatest public servants in business today. Their whole tendency is to raise qualities and standardize them, while reducing prices and_ stabilizing them. Judge The Happy Medium MEMBER—QUOIN CLUB TUR NATIONAL PERIODICAL ASSUCIATION Passing the Mustard Her Complaint—‘‘Are you the editor of the paper?"’ asked the lady with the drab spats, calling. “Lam,” replied the man with the poised pencil. “*Well, I called to ask you if you wouldn't get larger type. My name was in your Paper five times last week, and a neighbor of mine told me she never saw it.""—Yon. kers Statesman, Hit for Hat—AMrs. Toggerblossom—Vain man! Did you never observe that designers take a woman's head to adorn many of your coins?"* Mr. Toggerblossom—: but I have ob. served that designers take many of my coins to adorn a woman's head."'—National Monthly. His Car—‘* Where were you last night?" asked one girl of another. “*T was out riding with father in hiscar.”” **But I didn’t know your father had an automobile." “He hasn’t; he is a motorman."'—Indi- anapolis News. How He Got It—‘‘Yes, he's one of our leading citizens. He certainly has climbed high in a few years. Why, he holds our best Federal job!"" “Indeed! How did he get it?" ‘His brother-in-law is our leading poli- tician.''—Cleveland Plain Dealer, Anything but That—'‘Do you think that if I refuse him, he will do something des- perate? “Nope; he'll probably live to be glad of it. ‘Then I shall marry him, the brute!"— Houston Post. Good Reason—Lover (passionately )—Sir, I love the very ground your daughter walks ont Father (grimly)—No doubt you do—it’s worth two hundred dollars a front foot. Town Topics. Professional Jealousy — Caller — Pardon me, sir, but is there another artist in this building? Artist—There is not. There is, however, a man on the fourth floor who paints.— Philadelphia Ledger. Question—‘‘ Are you going to the musicale at the Robinsons’ to-night?"’ don't know. Are they going to have music or is Josephine going to sing?”— Louisville Courier-Journal. And Some—Borcleigh—Some men, you know, are born great, some achieve great- ness- Miss Keen—Exactly! And some just grate upon you.—Buffalo Courier. Curious Formation—‘‘ Professor, you seem interested in my jelly cake."” said the eminent geologist; “‘you seldom see such regular and sharply defined .""—Kansas City Journal. Dissatisfaction When tumult agitates the scene, We sigh for peace once more; When life is placid and serene, We say that it’s a bore. —Washington Star.