Judge, 1915-05-15 · page 15 of 24
Judge — May 15, 1915 — page 15: what you’re looking at
What you’re looking at
This page contains a **poetry section** (a formal "Ballade" by Nathan M. Levy celebrating romance as the best vacation activity) and **three brief humorous anecdotes**, alongside a substantial **Schlitz beer advertisement**. The advertisement defends Schlitz against competitors selling beer in light bottles. Schlitz argues that light bottle brewers have "incriminated themselves" by admitting their beer needs protection from light exposure—implying their product degrades when exposed. Schlitz claims its brown bottles preserve beer purity and quality at no higher cost. The ad positions Schlitz as superior because it requires no special packaging gimmick. The three jokes are period-typical: one about a conductor who married cheaply by knocking down his savings, one about a legislator who withholds funds, and one with unclear context (possibly a family joke). The page is primarily **commercial content**—the advertisement dominates the right side—with light entertainment filling space on the left.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ballade of Vacation Sport WIMMING'S a thing that some men S adore, Some of them hanker for a canoe. Yachting so many are eager for; Others—their number is far from few— Go in for tennis the whole day through. Once on a time I had similar aims, | But I have come to a different view— Love-making's best of vacation games. Schlitz is Not Attacking the Light Bottle Brewers Some lean to tramping and nothing more; Some men to cricket are ever true. Racing thrills some to the very core, Some without fishing feel mean and blue, Some of them sigh for the baseball crew. Fie for the sport that each partisan names! Iam contented to bill and coo— Love-making’s best of vacation games. Only their own admissions that ‘‘beer_ in light bottles must be protected’’ are being used against them. They have incriminated themselves and continue to do so every day. Schlitz is determined to distinguish its beer from light bottle beer. Schlitz’ Only Idea Is Pure Beer Some men to autos their days give o'er; Some over golf make a great ado. Some by the tallyho set much store; Sounding the horn and with fierce halloo, Some take their guns and the fox pursue. Little it matters who chides or blames, I would much rather go forth to woo— Love-making’s best of vacation games. ENVOY. Prince, I am glad to declare to you, Likewise Myrtilla the truth proclaims; She all in blushes affirms it, too— Love-making’s best of vacation games! Nathan M. Levy. and when the light bottle brewers decide to follow the same idea, Schlitz is with them, 4, but not so long as they sell beer that be- comes impure when exposed to light. Get Schlitz in Brown Bottles. It is all healthfulness, and it costs no more than light bottle beer. See that crown is @ branded “Schlitz” Order a case today a ere is ene gran'pa’s wife ?”” q * Weat did Be niarny sokh' a cla wou 4002” 5 The BeerThat Made Milwaukee Famous ddd VM ZI Souvenirs from the Estate Wo Pia tay, 35, postpaid. Wooden match holder, 50c., post- of George Washington, © nid. ‘These articles are made from wood grown on the at Mount Vernon, Va. "="ineita'manrorarinc: Ivy Vine from the Mount Vernon -garden, $1, postpaid. Cause of the Delay Conductor—I've just married. I intended to marry several weeks ago, but a hundred dollars stood in my way. Friend—How did you get around it? Conductor—I didn’t try to. 1 knocked it down, ZZ. His Little Jest “We owe this patriotic citizen ten thou- sand thanks,’’ declaimed the orator of the Legislature. “All right,"’ interposed the joker of the august body. ‘*I move we appropriate that Many.’* We Guarantee these to be Genuine. U.S. PRESS ASSOCIATION 12 attractive postal cards of Mount 524 Bond Building Washington, D. C. Vernon, 25c., postpaid. (IIs Sxeceruasseeaaceraceeenaneouestitit Ue Sooo eee eee eee eee ee cece LLLLLéddcdddddddcddddddddddddeccedcetessyyy cde ¥ comicbooks.com