Judge, 1915-01-23 · page 24 of 24
Judge — January 23, 1915 — page 24: what you’re looking at
What you’re looking at
This page is primarily a **tobacco advertisement**, not satirical content. It presents an aspirational image of wealthy opera-goers—"men who subscribe to boxes for the season"—depicted in formal attire (top hats, evening wear) enjoying cigarettes during intermission. The ad conflates tobacco consumption with **upper-class refinement and masculine achievement**, claiming that men capable of "controlling the destinies of an industry" demonstrate equal skill rolling their own cigarettes. This appeals to social aspiration and self-image. The phrase "roll their own" emphasizes the product's versatility and suggests sophistication—connoisseurs worldwide prefer this tobacco for hand-rolling. There is **no apparent satire or political commentary** here; this is straightforward early 20th-century advertising that used class status and masculine identity as marketing tools. Judge magazine's satirical character doesn't apply to this particular page—it's simply a commercial appeal to affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Men of Fashion Smoke “Bull” Durham In the brilliant exodus after a big night at the opera, men who subscribe to boxes for the season—masters of the fine art of enjoyment—utilize the interval before the approach of their limousines in relishing a fresh, delicious smoke of ‘Bull’ Durham tobacco. Theirs are the strong, active hands of self-achievement—capable of controlling the destinies of an industry, or of contriving a perlectly rolled “Bull” Durham cigarette with equal adroitness. GENUINE ULL DURHAM _| SMOKING TOBACCO aes, papers wath Cigarettes rolled with this pure, mild, sun-mellowed tobacco are supremely gratifying to the trained smoke-taste—their freshness and smoothness wholly delightful—their balmy, distinctive, unique fragrance appetible beyond comparison. That is why con- noisseurs throughout the world prefer to “roll their own” cigarettes with “Bull” Durham. FRE An Illustrated Booklet, showing correct way to “Roll Your Own” Cig- arettes, anda Package of cigarette papers, will both be mailed, free, to any address in U.S. on request. Address “Bull” Durham, Durham, N. C., Room 1288, THE AMERICAN TOBACCO COMPANY yn