Judge, 1915-01-23 · page 23 of 24
Judge — January 23, 1915 — page 23: what you’re looking at
What you’re looking at
This is a **Johnnie Walker whisky advertisement disguised as humor**, not political satire. The "cartoon" depicts a traveler arriving at a country railway station asking which hotel to recommend. A porter replies there's "only one"—confusing the stranger, who thought there were two hotels. The porter clarifies: there's only one hotel that keeps Johnnie Walker whisky in non-refillable bottles, implying this ensures quality and prevents dilution or refilling with inferior spirits. The ad's message: choose hotels/establishments that stock Johnnie Walker Red Label (over 10 years old) as a guarantee of standards. The "Born 1820—Still going strong" header references the brand's longevity and reliability. This is pure product advertising leveraging a light joke about brand loyalty and quality assurance, with agents Williams & Humbert listed for New York distribution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Born 1820 —Still going strong. fe? arg F2 e. la # Stranger (arriving at 2 country station): “ Wuicu Horet po you RECOMMEND 2”? orters “THERE'S ONLY ONE.” Stranger: “ Wuy, I tuovenr terre werk two!” orter s “'VieRE'S ONLY ONE As KEEPS ‘JouNNte WALKER,’ IN NON-REFILLABLE Bortres.” It is a safeerule to follow, that an hotel which in this straightforward way ensures the quality of its whisky will always give satisfaction. Every drop of ‘Johnnie Walker” Red Label is over 10 years old. GUARANTEED SAME QUALITY THROUGHOUT THE WORLD Agents: WILLIAMS & HUMBERT, 1158 Broadway, NEW YORK. JOHN WALKER & SONS, Ltp., Waisky DistiLLEeRs, KILMARNOCK, comicbooks.com