Judge, 1915-01-02 · page 2 of 24
Judge — January 2, 1915 — page 2: what you’re looking at
What you’re looking at
This is a **Packard Motor Car Company advertisement**, not satirical content. The page presents Packard's marketing argument for American automotive superiority circa 1910s-1920s. The text argues that while European manufacturers traditionally set standards (being "older in practice"), Packard engineers rejected this assumption. They pursued complete, integrated American design rather than assembling European components. The advertisement claims Packard achieved a superior "All-American Car" that surpassed both domestic and foreign standards. The photograph shows a Packard being tested on desert and mountain terrain—demonstrating ruggedness and reliability as proof of American engineering excellence. The message reflects early 20th-century American industrial nationalism and the emerging belief that American manufacturing could innovate beyond European tradition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The All- /\merican AMPLE aars of cach new model are built far in advance of regular production and driven thousands of miles over desert and mountain trails. This picture shows atest camp in the foothills of the San Jacintos S pioneers we once accepted European standards under the natural assumption that, being older in practice, they represented a more mature development. But while our foreign connections were making parts that were acceptable as separate units, Packard engineers were working constantly toward their ideal of a completed car with every part designed and built in perfect har- mony with every other part. In the fixed purpose of attaining a Packard motor carriage standard which would surpass every previous achieve- s4t at home or abroad, we found the American answer for American requirements. Results are valued in proportion to the intelligent and useful effort neces- sary to their accomplishment. Today the Packard is completely independent of Europe. It is Packard-made through- out and is rightfully acknowledged to be the criterion of motor cars. CAsk the man who owns one PACKARD MOTOR CAR COMPANY DETROIT» MICHIGAN