Judge, 1914-11-07 · page 24 of 24
Judge — November 7, 1914 — page 24: what you’re looking at
What you’re looking at
This is a full-page advertisement, not satire. It promotes "Bull" Durham rolling tobacco to wealthy, fashionable men. The illustration depicts well-dressed gentlemen in suits at a social venue (a "Thés-Dansant"—a fashionable afternoon tea-dance). The ad claims that rolling one's own cigarettes has become trendy among Manhattan's elite—financiers and club members arriving by motor car. The social appeal is the pitch: hand-rolling cigarettes signals sophistication and individual taste, distinguishing refined smokers from ordinary ones. The ad emphasizes Durham's unique aroma and smoothness, and offers a free booklet teaching the rolling technique. This reflects early 20th-century marketing that associated manual cigarette-rolling with status and leisure-class masculinity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"Roll Your Own"—It’s All the Fashion "Bull" Durham tobacco, fresh, delicious, satisfying beyond comparison, is the smoke par excellence of ultra-smart America. Any after- noon in the fashionable metropolis, men of affairs from the financial district, men of leisure from the most exclusive clubs, roll up in their motors to the popular Thes-Dansants and other favorite rendezvous, for a bit of light refresh- ment, a view of the dancing, and—most en- jovable of all—a fragrant, fresh-rolled "Bull" Durham Cigarette, fashioned by their own skill, to meet their individual requirements. GENUINE ‘BULL DURHAM | SMOKING TOBACCO "Bull" Durham is distinguished from all other tobaccos by a wonderful, delightful, unique aroma, that can instantly be recognized in the faintest trace of smoke. is no other fragrance like it in all the world. (jr There ff "Bull" Durham hand-made cigarettes are distinguished by the most ag able smoothness, mellowness, mildness and freshness satisfaction to millions of experienced smokers. FREE postal request. a source of lasting An illustrated booklet, showing how to "Roll Your Own," and a Book of cigarette papers, will both be mailed, free, to any address in U.S. on Address "Bull" Durham, Durham, N. C., Room 1288. THE AMERICAN TOBACCO COMPANY Ath for FREE