Judge, 1914-11-07 · page 23 of 24
Judge — November 7, 1914 — page 23: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire or political commentary. The page promotes a collecting hobby to Judge magazine's readers. **What it describes:** Poster stamps—tiny, gummed decorative stamps modular to actual postage—originated when a Munich chocolate maker included miniatures of his popular posters in penny packages. Children collected them, creating a craze that spread through Europe before WWI. American businesses were slower to capitalize on the trend but eventually recognized its commercial potential. **The pitch:** The text argues poster-stamp collecting is intellectually respectable (unlike "most hobbies"), offering education in art, design, and printing. It hints that European stamps will become rare due to the war, making early collectors wealthy. **The call-to-action:** Leslie-Judge Co. sells starter collections—40 advertising stamps, 37 travel stamps, or 60 fairy-tale stamps—for 25 cents. The three visible stamp images show examples: an advertising stamp, a travel stamp, and a fairy-tale stamp, demonstrating the variety available.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Captivating Poster-Stamp Fad FEW years ago a Munich chocolate manufacturer reproduced in miniature several of his most popular posters, perforated and gummed like postage stamps. One of these stamps was wrapped in every penny package of chocolate, and the children, quick to recognize a good thing, began to buy the sweet for the sake of the stamps. Out of this modest beginning grew the poster-stamp fad—a hobby which ‘AIS OF THE UNUSUAL had assumed startling proportions in Europe before the great war SORT broke out. In Germany and England the. stationers’ shops were enriched with vari-colored stamps issued by all kinds of business houses, from the great manufacturers to the smallest wide-awake retailer. The American business man was a little slow at first to recognize the possibility of the poster- stamp craze, but eventually he woke up to his opportunity and he is now bidding fair to take up the thread where it was broken off in Europe, and see it through to its logical and useful conclusion. Poster-stamp collecting is not silly like most hobbies. Already the best work of the best artists in this country is being reproduced in these attractive miniature posters, and stamp albums are beginning to blossom with color like summer gardens. vrtiduy Stamp A Fairy Tates Stamp Poster-stamp collecting affords instruction in art, advertising, harmoni- ous color arrangement and printing, and therein it becomes a source of both education and delight to old and young. By reason of the great upheaval in Europe foreign stamps will be rare, so those who have been fortunate enough to start early will eventually possess collections of considerable intrinsic value. Already instances are re- lated where collectors have paid as much as $25.00 each for rare Baden-Baden German stamps. Another charm about the poster-stamp is that A Foreign Travel Stamp many thousands of them may be kept in a comparatively small album; they do not require special housing like many of the collections that have from time to time claimed popular attention. If you desire to start a collection, send 25 cents for 40 Advertising Stamps (American and Foreign) or 37 Travel Stamps (Views of ZZurope) or 60 Fairy Tales Stamps. State your preference and address Leslie-Judge Co., 225 Fifth Ave., New York comicbooks.com