Judge, 1914-09-05 · page 24 of 24
Judge — September 5, 1914 — page 24: what you’re looking at
What you’re looking at
This is **not satire or political commentary**—it's a straightforward cigarette advertisement from *Judge* magazine. The image shows two well-dressed men in top hats exchanging a pouch of Bull Durham tobacco, illustrating the ad's central claim: that smokers of this brand form an instant "brotherhood" or camaraderie across the globe. The text emphasizes that Bull Durham creates a universal bond between "clean-cut" men, whether meeting in European hotels or at remote trading posts like the Klondike. The ad promotes hand-rolling cigarettes from loose tobacco as superior to ready-made ones and offers free instructional booklets and rolling papers. The bull mascot at bottom left was the brand's trademark symbol. This represents early 20th-century advertising strategies: building brand loyalty through appeals to masculine identity and social belonging rather than product features alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Comradeship of “Bull”? Durham There is something about npe, mellow “Bull” Durham Tobacco that appeals to clean- cut manhood the world over. Wherever in the world two “Bull” Dur- Klondike; Pacific—each recognizes in the other a man to his own liking, a comrade in the world-wide brotherhood of “the Makings.” A sack of in some far-off seaport on the “Bull” is a letter of introduction that will win friends in every part of the globe. ham smokers meet—in a hotel lobby or club in Europe or America; at cross-trails in the GENUINE ‘BULL DURHAM SMOKING TOBACCO 4. Millions of experienced smokers find the cigarettes they roll for themselves from pure, ripe “Bull” Durham tobacco better suited to their taste and more satisfactory than any they buy ready-made. The rich, fresh fragrance and smooth, mellow flavor of “Bull” Durham hand-made cigarettes afford healthful enjoyment and lasting satis- faction. Get “the Makings” today and learn to “roll your own.” cigarette papers, will both be mailed, free, to any address in U. S. on Address “Bull” Durham, Durham, N. C., Ask for FREE book of “‘papers"’ with each Se sack 5 A\n illustrated booklet, showing how to “Roll Your Own,” and a Book of postal request. Roem 1288. THE AMERICAN TOBACCO COMPANY comicbooks.com