Judge, 1914-09-05 · page 18 of 24
Judge — September 5, 1914 — page 18: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire or political cartooning. It's a Judge magazine advertisement promoting *The New York Evening Post* newspaper. The page argues that during World War I (then ongoing in Europe), the Evening Post maintains superior accuracy compared to competitors who spread rumors and unreliable "war news." The text emphasizes the newspaper's 113-year commitment to factual reporting, contrasting it with other papers that publish sensationalized or false accounts that readers must later "unread." The historical references—to the War of 1812 and Napoleonic Wars—establish the Evening Post's longstanding credibility. A subscription coupon at bottom offers a special wartime rate ($1.00 for two months). **The implicit critique**: During WWI information chaos, many American papers chased sensational rumors rather than verified facts. This ad positions the Evening Post as the trustworthy alternative for readers fatigued by misinformation. No specific political figures or caricatures are depicted—this is straightforward commercial persuasion through appeals to reliability and reader exhaustion with propaganda.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Substantial Appreciation Favorable comment is heard on all sides about the manner in which The New York Evening Post presents the European War situation to its Readers. The Evening Post is not endowed with any supernatural or superior facilities so far as telegraphs or cables are concerned, but a stand for truth and accu- racy has made The Evening Post war news a synonym for reliability. The best evidence of the appreciation of The Even- ing Post by the reading public is the incre lation, since the war started, of over 50%. tribute to the highest-price afternoon newspaper of general circulation in America. The informed man does not measure the difference between a penny and three cents when it comes to measuring accuracy. Countless thousands of newspaper readers have asked themselves—‘‘How can I put my faith in the war news I read in many newspapers?”” Rumor after rumor is accepted as fact by some newspapers and so-called “‘buncombe’’ extras are foisted upon the public, eager to get the news. Newspaper readers, weary from the struggle of sep- arating the wheat from the chaff in war news, are in the position of the reader who aptly expressed himself when he said, ‘‘I was compelled to read the so-called war news and then to ‘unread’ it again, in order to have a fair knowledge of the day’s happenings, until I put my faith in The Evening Post.’’ One hundred years ago, during the second war with England and at the conclusion of the Napoleonic wars, The Evening Post printed reliable war news with a steadfast determination to keep within the bounds of dependability, as shown by the notice printed on August 6th, 1814: “Yesterday a report got into circulation (and ob- \ tained some credit) that the enemy’s fleet had been \ Judge \ descried descending the bay in great numbers. We have traced the report and believe it has no foundation " A century later, almost to the day, during the pres- ent great world struggle there appeared the following rial in The New York Evening Post: “So far as the press of this country is concerned it faces its most difficult undertaking. The Evening Post will spare no effort to separate the wheat from the chaff, and to give its readers as trustworthy news as can be obtained. A specially organized rection of its staff will subject all news to most rigid editing and to as intelli- gent explanation as possible. Whenever the news war- rants, extras will be issued."’ Don’t waste your time reading manufactured war news, Get The New York Evening Post for 3c daily and 5c Saturday (including magazine) and you get your money’s worth and more besides—a lasting satisfaction. The unprecedented growth of The Evening Post has made this newspaper reach a greater number of people than ever before in its 113 years of history, and its readers from day to day get the cumulative result of over 100 years of effort to produce the most dependable journal in America. The story of ‘‘The World War from Day to Day,’ carefully edited, will be a daily feature—invaluable for the scholar, the student, business or professional man, or for the home circle. If you have not been a regular reader of The \ New York Evening Post join the ranks of the Offer \. The Evening Post, many thoughtful men and women in diverse 20 Vesey St, N. Y. walks of life who are constant readers. 5 ae Subscription $10 a year, 85c a month. Try it Evening Post daily for two months at SPECIAL WAR rate ($1.00). months. Clip the Coupon. comicbooks.com