Judge, 1914-08-22 · page 21 of 24
Judge — August 22, 1914 — page 21: what you’re looking at
What you’re looking at
This page mixes humor columns with a **Schlitz beer advertisement** claiming health benefits. ## The Humor Sections The left side contains brief satirical anecdotes mocking professional pretense and literal-mindedness: - A "scientist" is surprised a woman discovered fountain pens work without refilling - A doctor admits he inquires about patients' diets to assess their wealth for fee-setting (mocking doctor opportunism) - A newlywed couple's love letters are "soft" rather than "full of angles" (pun on romantic versus argumentative correspondence) - A diner requests both table d'hôte AND à la carte with gravy (absurd greed) - A woman foolishly advises her husband to use a bank "with lots of money" (illogical thinking) ## The Schlitz Advertisement The large right-side ad uses **pseudo-scientific health claims** common in early-1900s advertising. It argues beer is "pure food" and warns that light damages beer's quality—therefore Schlitz's brown bottle provides superior "purity." This exploits contemporary anxieties about food safety while making unsubstantiated health claims, typical of pre-FDA regulation advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Passing the Mustard Her Discovery —Scientist—Some of the lest inventions of the age have been the result of accidental discoveries. Fair Lady—I can really believe it. Why, I made an important discovery myself, and it was the purest accident, ientist—I should much like to hear it. Fair Lady—Why, 1 found that by keeping a bottle of ink handy, a fountain pen can be used just the same as any other pen—without the bother and mess of filling it. —Boston Globe, Worthy of Sherlock Holmes—Dr. A— Why do you always make such particular inquiries as to what your patients eat? Does that asxist you in your diagnosis? Dr. B—Not that, but it enables me to ascertain their social position and arrange ny fees accordingly.—Topeka Journal. Just the Material—‘‘They were married kneeling on a cushion stuffed with their love letters.” “I should think such a cushion would be full of angles.’’ “No; those letters were very, very woft."—Kansas City Journal. Equal to the Occasion—Waiter—What shall it be, sir, table d’hote or ala carte? Diner--I'll have ’em both, and put plenty of gravy on 'em—Philadelphia Ledger. Responding to an Invitation: What is your alma mater, Mr. Nurich? “Well, if you insist, I'll take acigar."" ~Buffalo Express. A Woman’s Notion Bishop—My dear, it’will be impossible to take vacation trip. My account at the bank is wn Wife—Such a poor business mind! Why didn't Y place your account in a bank that had lots of Roney ? Important Dare you endanger it by taking impure food into your stomach? Pure beer is pure food. Light starts decay even in pure beer, causing a disagreeable odor and a skunky taste. The light bottle is insufficient protection. Schlitz is made pure and the Brown Bottle keeps it pure from the brewery to your glass. See that Crown is branded “Schlitz” Order a Case Today y you should advertise in THE MAGAZINE OF . TI xpressions prove that THE MAGA- vertisers well in’ results. ct that approximately three-quarters of our adver- ers use space with us on a “till forbid’’ basis is further evidence that THe MaGazive or Fos is a paying medium. It can do the same for you. For rates and other information, address THE MAGAZINE OF FUN, 225 Fifth Ave., New York Jone 10, 1916 GAZINE OF FUN contioue the comicbooks.com