Judge, 1913-11-08 · page 26 of 26
Judge — November 8, 1913 — page 26: what you’re looking at
What you’re looking at
This page is **primarily a product advertisement**, not satire or political commentary. It promotes the White Cross Electric Vibrator, a mail-order medical device from Lindstrom-Smith Co. (Chicago). **The "Product" and Its Claims:** The vibrator promises extraordinary health benefits—strength, youth, perfect organs, improved blood circulation, and removal of "poisonous matters." It claims to deliver "Swedish Movement" treatments and "galvanic" therapy at home, as easily as an electric lamp. **Historical Context (for modern readers):** This represents early 20th-century pseudoscientific medicine. Electric vibrators were genuinely marketed as cure-alls during this era, before FDA regulation. The muscular male figure and promises of restored "self-respect" reflect period anxieties about masculine vitality. **Why it appears in *Judge*:** As a satirical magazine, *Judge* likely ran such advertisements satirically—the absurdly grandiose claims ("strength of the perfect man") and vague pseudo-scientific language were targets of contemporary humor. The gap between promise and reality would have been apparent to readers. This is a period artifact illustrating both consumer gullibility and early advertising manipulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
e The wonder-working powers of vibration are now wi your reach! With the great White Cross Electric Vibrator in your home, you may give yourself Swedish Movement, Vibrating Chair Treatments, Electric Baths, Faradic or Galvanic Elec- tric Treatments. It can be connected up as easily as an electric lamp, or if your home is not wired for oc electricity, it will run perfectly on its own dry cells. Lindstrom-Smith Co. owen r . for You! Power from within! Strength that is more than mere muscular strength—the strength of perfect health, abundant nerve force—the strength of the perfect man now within your reach through Vibration! All the Joys of Life— may be returned to you through vibration. For vibra- tion is life itself. It will make all the keen relish, the pleasures of youth, fairly throb within you. Your blood is sent humming along through every vein, artery and tiny capillary. Al the poisonous matters in your system are washed away. Every organ is put in perfect working order. Your self-confidence—your self-respect—are increased a hundred-fold. thin For a short time only we are making a remarkable Special In- ° 1100 So. Wabash Aven Speci troductory Offer on the White Cross Electric Vibrator, in order Dept. 2478, Chicago, Ill Without any obligations at villag all, please send me free and actu to place at least one of these splendid instruments in every city, town and e in the country—an amazing offer to those who write at once—amazing discounts— al rock-bottom prices direct if you act now. ik 22 buses eis. SS Send the Coupon for New Free Book ticulars of the White Cross Vi- brator and your Special 60 Day Offer. My Electrical Dealer's Name 6“ ealth ani Bea ty” Sign coupon and mail it to- H d u day. Get our Splendid big FREE book telling you all about the marvels of Vibration. Read what great scientists say. Post yourself on what it will do for Learn all about the White Cross Electric Vibrator and our limited of offer. No obligations—send coupon, post card or letter today. —_ \intom m-Smith Co., °° 5.28, Chicago, Il. We also manufacture electric irons, electric hair driers, electric stoves. comicbooks.com