Judge, 1913-08-02 · page 24 of 24
Judge — August 2, 1913 — page 24: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a political cartoon. Judge magazine is promoting two popular prints by illustrator James Montgomery Flagg. **"A Spring Chicken"** depicts a young woman in a bathing suit—the phrase "spring chicken" means an attractive young woman. The ad plays on her physical appeal, describing her as "a very attractive piece of femininity." **"The First National Bank"** shows a woman bowing or bending forward, marketed as a "first-class investment" with appeal to depositors and offices. Both prints cost 25¢ individually or 50¢ for both, plus a Judge catalog. The ads emphasize their popularity and suitability for framing in homes and businesses. The "satire" here is subtle: Judge juxtaposes an objectified woman with a serious financial institution under the heading "A Classy Combination," perhaps gently mocking how both exploit mass appeal and investor confidence through attractive presentation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A CLASSY COMBINATION The two most popular pictures published during the past two years A epRine cnicKen THER PINST NATIONAL BANK (©) avpor. A Spring Chicken The First National Bank By James Montgomery Flagg By James Montgomery Flagg The girl who put the “chic” in chicken. You'll The bank with the most depositors. crow about her yourself as soon as you see her. Just figure it out in your mind—a red bathing cap, dark blue and white bathing suit, black e es and hair—well, taken all in all, she’s a very attractive piece of femininity. Do you think you'd take a second look if you met her on The First National Bank is a first-class investment. the beach? You would, no doubt, Over 50,000 copies have already been sold and are now hanging in homes, banks and offices. Send for your copy now. It’s ready. The picture, in full color—9 x 12—double We will send a copy of this picture, in full mounted on heavy white mat—11 x 14— - 25 color—9 x 12—double mounted on heavy 25 ready to frame will be sent for . Cc white mat—11 x 14—ready to frame for Cc See special offer below. See special offer below. = COUPON LIMITED SPECIAL OFFER 225 Fifth Avenue, New York. We will send either of the above pictures to you for 25¢ a Enclosed find 50¢ for which send ations Cc Foclooed Sing She for which eeod patiens copy, or both “The First ,) National Bank” and “A Spring Art Prints, as per your special off ai 2 Chicken” and a Judge Art Print Catalog for . The Catalog contains 62 reproductions in miniature, beautifully printed i in sepia, on India tint paper, and the cost is 10c a copy, but for one month we will send it free in connection with the above offer, Send in the coupon at once. It is attached for your convenience. JUDGE, 225 Fifth Avenue, New York - comicbooks.com