Judge, 1913-07-12 · page 21 of 24
Judge — July 12, 1913 — page 21: what you’re looking at
What you’re looking at
This page is primarily a **Schlitz beer advertisement** from Judge magazine, combined with humorous short jokes. The main ad features a smiling man in a checkered shirt holding a Schlitz bottle, promoting "The Beer That Made Milwaukee Famous." The advertisement's core message emphasizes product purity: beer must remain pure not just during brewing but until it reaches the consumer's glass. Dark brown bottles are highlighted as protective against light decay. The ad details Schlitz's manufacturing claims—sourcing barley from Bohemia, water from 1,400 feet underground, and sterilizing every equipment component. The tagline promises purity "from the brewery to your glass." The left column contains unrelated humorous anecdotes from various newspapers (Houston Post, Youngstown Telegram, Nashville Banner, etc.), using repetitive structure to deliver comedic punchlines about domestic mishaps—never breaking collar buttons, stepping on tacks, or slipping on banana peels despite decades of activity. Below are hotel and "Be an Artist" advertisements offering drawing instruction and accommodation services in New York City.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Until- ° Passitts the Mustard Marvelous For nearly half a century We've tended to our mutton, And never yet have had to chase Arolling collar button. Well —Houston Post. eng day? _— kept pure until it reaches your glass. place, We've carried many erylog babes we From room to room and back, : : i. “* | in dead of night, and never once Light starts decay_ even in pure beer. Dark. glass’ gives other | Have we stepped on a tack. the best protection against light. The Brown Bottle protects —Youngstown Telegram. Schlitz purity from the brewery to your glass. Full many a year at moving time— O'er that fond thought we linger— We've driven nails for picture frames And never mashed a finger. —Nashville Banner, The cost of purity exceeds all other costs in our brewery. We go to Bohemia for hops. One of our partners selects the barley. We go down 1400 feet for pure water. "Long miles of streets we've gayly tripped, And, oh, how proud we feel! We never even once have slipped On a banana peel. —Springfield Union. We scald every tub, keg or barrel, every pipe and pump every time we use it. We even filter the air in which Schlitz is cooled. For many years we've run upstairs, And tons of coal have carried; And though we've never stubbed a toe, you Inno year have we married. gna — Yonkers Statesman. Try pure beer. Ask for Schlitz in an,” " . . oe Brown Bottles. = nz, Spring cleaning we've been in quite oft, aeen And heard the women harp it; aun that Yet we've escaped that awful call To come and beat the carpet. & eon | re that crown or cork een His Chance—He—The hand that rocks . “ ay) ot the cradle rules the world. Don't forget is branded “ Schlitz, eee Pur J tate . soe She—Then you come in and rule the meee world a while. I’m tired.—Woman's | aoe hat's Journal. | eee 5° Tan Advantage—Manager—Have they a roe local branch of the S. P. C. A. in this | qf town? | tdid J “Actor—What do you want to know for? | Manager—If they haven't, we can try 4 our play on the dog here.—Baltimore American, ght. Desperate Undertaking—The fat man wasasight. His face was scratched, he ford | wore a bandage across his brow and one in asling. ‘3 the matter?’ asked a friend. tand “a in a cyclone?"” yin} ‘No, the fat man replied. ‘I tried to pat’on my raincoat without stopping HOTEL ALBERT BE AN ARTIST 1!— | my automobile.""— Youngstown Telegram. ras BERN? Adrantage—'"Wall, there's one advan. 11TH STREET AND UNIVERSITY PLACE __ MAKI ree | tage in a losing ball team."* Drawing comic pictures. Let the world’s well “What's that?” NEW YORK CITY famous cartoonist, “ZIM” spill a few ideas last “After a while a man gets used to it Sore, Renesas on Sse oy Sects into your head. Get the Zim Book—it's a ae king it out on rie we wen MODERN ABSOLUTELY FIREPROOF chuck full of valuable suggestions. Price jome team drops one.’ —. row re ‘7 t de | Pree, areas 300 Rooms (200 with Bath) $1.00, postpaid. Bound in 3-4 Morocea, Satisfaction guaranteed. Money back if log. . RATES $1.00 PER DAY UP rt oxy ddr Case Proven—‘‘Do you believe that Excellent Restaurant and Cate book is returned within 10 days. Address Poets are born, not made?" Moderate Prices ZIM BOOK “Sure! Who'd be so crazy as to make Send tor tree illustrated Gaide and Map of New York City 1149 Brunswick Building New York mn | ®Poet?""—Houston Post. ral ou Dont Know the Taste of Pure Beer you have tried Schlitz in Brown Bottles. It is not enough that beer be made pure, it should be In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com