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Judge, 1913-05-17 · page 23 of 24

Judge — May 17, 1913 — page 23: what you’re looking at

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Judge — May 17, 1913 — page 23: Judge, 1913-05-17

What you’re looking at

This page combines humorous anecdotes about book selling with period advertisements. The left column recounts comic mishearings and misorderings of book titles—customers asking for "She Swoops to Conquer" instead of Goldsmith's "She Stoops to Conquer," or "Origin of Speeches" for Darwin's "Origin of Species." These reflect genuine literacy gaps and the absurdities that emerged when semi-educated customers ordered books by ear or memory, without careful reading. The humor assumes readers would catch these errors and enjoy the mockery of working-class and rustic ignorance. Short jokes follow about children's innocent malapropisms. The right side features period whiskey and ale advertisements, typical of Judge magazine's revenue model. The Sunny Brook whiskey ad notably markets itself as "Pure Food Whiskey"—a legal sales pitch following 1906 Pure Food and Drug Act regulations—and claims medicinal benefits, common advertising claims before stricter regulations. The Evans' Ale and Cockhill's ads are standard period drink promotions.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Fragments of Fun Humors of Book Selling W. E. Price, the clever editor of Pub- lisher and Retailer, quotes anecdotes of some of the humors of book selling in “that journal, from Joseph Shaylor’s ‘The Fascination of Books.’’ The technical knowledge required by the secondhand bookseller is prodigious, but in the new book-selling trade less technical knowl- edge ig necessary; but in both branches humor crops out as a result of ignorance on the part of intending buyer and seller. Among the titles of books called for ha been Goldsmith’s ‘‘She Swoops To Co: quer,"” “The Social Evolution of Kid “St. Paul's Epistles to the Gospels, Church's ‘‘Guide to the Lavatory"? (which should have been ‘‘Laboratory Guide and ‘Young Woman's Guide to Immoral- ity,"” by J. Angell James. A bookseller wrote the following reply to a clergyman who sent to him fora copy of a volume entitled ‘“‘New and Contrite Heart “We regret to be unable to supply any ‘New and Contrite Hearts,’ as we are out of stock ourselves, and there ure none to be obtained in t To seek Darwin's ** Des Darwin’s ‘Indecent Man'’ was libelous, and to order his ‘‘Origin of Species” as “Origin of Speeches’’ was to be on quite the wrong scent. It was not in Scotland that a bookseller was asked for ‘‘The Stickit Minister’ as ‘‘The Stuck-up Min- ister."" A misprint may have caused a book, ‘‘Mind in the Lower Animals, become **Wind in the Lower Animal Finally, the *‘Autocrat of the Breakfast Table’ has been saluted as the ‘‘Auto- graph’’ on it. Douglas Jerrold once said that there were two kinds of readers, ‘‘those who carefully go through a book, and those who as carefully let a book go through them. So it is frequently with those who order or take orders for books; the titles go through them, and from want of thought or knowledge they make blunders ich are sometimes humorous, but some- times absurd and ridiculous. Out of the Mouths of Babes “You must not eat any more to-n Willie,’ said his mother. ‘Don't you know you can’t sleep on a full stomach “That's all right, mamma,’’ replied the youngster. ‘‘I can sleep on my back."* Small Robert went out to see his grand- mother feed the chickens. When the little chicks jumped up on the board on which the feed was placed, he exclaimed, “Oh, grandma, the chickens haven’t any manners at all! They are putting their feet on the table !"” Little Margie was very fond of pan- cakes. One morning she was told that she could not have any, as there was no Sar milk in the house. ‘*Oh, dear,’? she exclaimed, “I wish we could keep two Sows—a sour one and a sweet one!’’— Chicago News. Rumination—Co—He seemed wrapped pin thought after the banquet. I suppose he was trying to cover tp the package he brought away.—Cali- rnia Pelican. oaB»aToaia THE—PURE FOOD—WHISKEY s [J oge At some time or another nearly everyone gets an attack of the ‘‘blues,’’ everything seems to o wrong, and the whole Id has a dreary look. ‘hat is the time when a little Sunny Brook—The Pure Food Whiskey—will perform a magical change. Its rich, fragrant bouquet, and mellow flavor make t a delicious beverage—cvery golden drop pleases the senses and soothes the nerves. Best of all, its absolute purity and highly developed medicinal propertics make its se perfectly safe—in fact, highly beneficial. Sunny Brook—The Pure Food Whiskey—is Bottled In Bond—every bottle bears the Green Government Stamp, so that in addition to the unqualified guarantee by the largest distillers of fine whiskey in the world that its quality is w a have the assurance of the U. 8. Government rop is pure, natural, straight whiskey. unad: mat sh a Gnd U.S. Standard 100% “The Inspector Is Back of Every Bottle” Follow the First Trail You Strike to the great and glorious wide open out-of-doors and L-1-V-E. A supply of vans’ Ale will help to awaken a responsiveness and fur- nish complete enjoyment to the occasion. Turns the wilderness into a temporary paradise. Never goes back on its followers. Dealers or C. 1, Evans & Sons, Hudson, N.Y. Press Cutting Bureau willsend you all newspaper clippings | which may appear about you, your friends, or any subject on wnich you may want to be “up to date.” Every newspaper and periodical of importance in the United States and Europe is searched. Terms, $5.00 for 100 notices. HeNnY RometKe, 106-110 Seventh Avenue. New York. HENRY LINDENMEYR & SONS PAPER WAREHOUSE Nos, 82, $4 and 36 Bleecker Street Branch Warehouse, 20 Beekman Street, New York ALL KINDS OF PAPER MADE TO ORDER Try One of Our Dry Varieties Martini—Regular Martini—Dry (mediam) Martini—Brut (oery dv) Manhattan—Regu! ttan—Dry At all dealers G.F.Heublein & Bro. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com