Judge, 1913-05-17 · page 16 of 24
Judge — May 17, 1913 — page 16: what you’re looking at
What you’re looking at
This page contains **two liquor advertisements** (Cook's Champagne and Hunter Baltimore Rye) and several **humorous prose pieces** typical of Judge magazine's satirical content. The main visual joke is a "Vacation Alphabet"—a cynical A-to-Z definition of vacation experiences. It satirizes middle-class leisure by cataloging the reality behind romantic getaways: initial expense (B-C), regret (D), flirtation and romance (F-K), but ultimately ending in financial ruin (V: "the void in your pocket"). The piece mocks both the aspirational marketing of vacations and the predictable disappointments that follow. The three brief prose pieces below mock domestic life and modern fashion through exaggerated wordplay and gender stereotypes—typical Judge humor targeting married couples, fashion fads, and social pretension. The advertisements position luxury goods (imported champagne, fine whiskey) as markers of sophistication and good hospitality, reflecting Prohibition-era advertising strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sy oR Champagne Sense What you want is quality. You don’t care what the price may be— large or small—if only your taste as aconnoisseur be pleased. That’s why connoisseurs insist on Bens E=stra Dry Champagme Ie has all the qualities that make for superiority — supreme purity; lasting liveliness; exquisite bou- quet; delightful flavor. It pays no duty to Uncle Sam—it pays no ocean freight; these items total the difference in price between Cook’s and imported cham- pagnes, Sold Everywhere and Served Everywhere American Wine Co. St. Louis, Mo, 9a THE HOSPITALITY AND GOOD CHEER OF A DISCRIM- INATING HOST OR HOSTESS SHOULD INCLUDE HUNTER Baltimore Rye | Gratcclam cafes and by jobber. St LANATIAN'S SON Baltacte NL Vacation phab A is the ‘‘ad’’ that is full of the lure of it, B is the boodle you need to make sure of it, C is the cash that you carelessly spent on it. D is the day you are sorry you went on it, E is the ease that you seek in each phase of it. F is the flirting you do in the days of it, G is the girl over whom you grow rash in it. H is the house that deals out all the hash in it. 1 is the insect that crawls down your back in it. J is the joy you discover you lack in it, K is the kiss that you steal 'neath the moon in it. L is the landlord you settle with soon in it. M is the man who, they say, is sought out in it. NN is the night when there's spooning, no doubt, in it. O is the ode that the poet doth write init. P’s the piazza that’s woman’s delight in it. Q is the question if you'll stand the cost in it. R is the rest that you've sought for and lost in it. S is the stay-at-home getting no bit of it. T is the toil you are back to when quit of it. U's the uncertainty just what to do with it. V is the void in your pocket when through with it. ‘W's the wish none will e’er make a bore of it. X is ‘xactly the need of much more of it. Y is the yarn that you spin at the endof it Z is the zany who won't make a friend of it. Nathan M. Leg. So Like a Woman—and a Man Husband—My love, we must get rid of that cook. Did you ever see a worse looking chop than the one I've just put on my plate? Wife--Yes, dear; the one you've just put on mine! Those Paris Styles “I see that hand-painted dresses are the latest style from Paris.’’ “Yes; and now the Futurists and Cu bists will make their fortunes.” Very Well Defined “I love to hear Maud, when she’s in full song; her articulation is so distinct.” “So do I; but I hate to see her in full dress. for the same reason."’ To Have and to Hold The joint ownership of everything it their household has always been the bosst of Mr. and Mrs. Softleigh. “Lil tweet,’’ inquired Softleigh the other evening, ‘‘where do we get our cigars now?”’ “Don’t you remember, love?’’ replied Mrs. Softleigh. ‘‘We got the last ones at the same department store where We get our corsets.’” In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com