Judge — May 10, 1913 — page 24: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not a political cartoon. The page promotes Pall Mall brand cigarettes, showing a package and an etching-style illustration of what appears to be a historic London building (labeled "Pall Mall Etching No. 3 - Leery Hollow Club" in small text). The ad's tagline emphasizes pricing: "A Shilling in London / A Quarter Here," comparing British and American costs. The ornate building imagery and heraldic crest evoke prestige and tradition, suggesting these cigarettes carry British sophistication and respectability. This reflects early 20th-century advertising strategy—associating consumer products with established institutions and heritage to boost sales appeal.