Judge — April 19, 1913 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

CAT’S PAW HEELS The Weekly Habit MCFEE lived in Brooklyn, but moved out. One of the men in the office asked him what was the greatest charm of his new home, “The bathroom,’’ he replied. ‘‘My wife thinks it so cute she can hardly wait for Saturdays to come, so that she can try the tub.’” Where the Blame Lies Husband—I have just read of a woman who has ten divorced husbands. Wife—Well, well! _ Isn’t it awful what overbearing wretches men are getting to be? NEW YORK CENTRAL Advertising Judgments HE MAN who does business with- out advertising doesn’t know what business is. It is possible to advertise too little, but never to advertise too much. If you have found advertising a gamble, it’s because you haven’t played your cards right. We are advertised by our friends, and they throw in very few puffs. Clean ads make a clean paper. A little advertising goes a long ways. All are not bargains that are adver- tised. Many an ad isn’t as black as it is printed. Money talks, especially when it’s spent in advertising. Bad advertising is worse than no ad- vertising at all. Good wine may need no bush, but the best of goods need advertising. The fake ad is made out of whole cloth, and it’s all shoddy at that. Advertising is about the only thing in this world that can’t be overdone. The man who doesn’t advertise hasn’t any money to spend in advertising. We may be advertised by our friends, but.most of us do a little ourselves. There is nothing that will act as a boomerang so quickly as a fake ad. To push your business, there is nothing like having advertisements that pull. The advertiser who knows enough to stick is never the one who gets stuck. You never heard of a firm going into bankruptey on account of advertising. The business man who starts an adver- tising campaign is on a winning ticket. The new advertiser who thinks he’s helping the paper soon finds that he is helping himself. All the big concerns advertise. If you don’t advertise, that is why your place isn’t a big concern. You can’t do business without advertis- ing, any more than you can advertise without doing business. Ads tell the customer where to go. If you don’t advertise and he drops into your place, it’s only by accident. The old-fashioned way of doing busi- ness without advertising was all right in the days when there was le business to do. J. J. O'Connell. Ringing A Change “Goin’ to move again this year?” asked the office pest. “Nope. Can't afford to.’” ‘*What cha goin’ to do, then?” “‘Well,’’ said O'Beetle, ‘‘we’ve made arrangements to have new street num- bers put on the houses on our block.’’ “ RUBBER-SET"’ Happy Louise—Has Pauline’s husband a hor- ror of debt? Julia—No; she is most happily married. REXALL Pass the Plate! A good-for-nothing—The church-goer who doesn’t contribute. THE WARNER AUTO METER comicbooks.com