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Judge, 1913-03-08 · page 24 of 24

Judge — March 8, 1913 — page 24: what you’re looking at

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Judge — March 8, 1913 — page 24: Judge, 1913-03-08

What you’re looking at

This page is primarily a **product advertisement** for Ridpath's History of the World, not political satire. The top features an illustration of Napoleon's Grand Army advancing into Russia—a dramatic historical moment—used to showcase the book's content. The advertisement leverages **celebrity endorsements** from prominent figures: President McKinley, President Warren of Boston University, Bishop Vincent, and William J. Bryan all praise the work's scholarly merit and accessibility. This was a common early 20th-century marketing tactic. The pitch emphasizes the book's "beautiful style" and vivid narrative that makes history "real" and engaging. A coupon system withholds the price, claiming Dr. Ridpath's widow depends on sales revenue. The ad highlights the massive scope: 4,000 pages and 2,000 illustrations. This appears to be a standard Judge magazine advertisement exploiting period nostalgia for comprehensive historical knowledge and patriotic authority figures to sell educational materials.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

: ‘ADVANCE OF THE GRAND ARMY LoS ‘APOLEON’ $1 name fills more pages in ‘the world’s solemn history than that of any other mortal. The advance of his Grand rae to Russia is os turning point in his ore page the beginning. of his downfall. The picture shown herewith from Ridpath’s History, the original of which was displa ed at the World’s Fair at Chicago, marks but ONE EVENT out of THOUSANDS which are fully described in the world-famed publication Rida’: History of the World We ha ie e ship d this s splendid work to delighted readers living in every state of the Union, and every purchaser is more than satisfied. The English- speakin, d bas end this as the only History of the World worth having. We offer this great work brand new, down to date, beactifully bound in half-morocco, At a Very Low Price and on Easy Terms! ——— We will name our price only in direct letters to those sending the coupon below. Tear off the coupon, write mame and ad- dress plainly and mail now before you forget it. Dr. Ridpath’s widow derives her income from his History, and to print our price broadcast for the sake of quickly selling these few sets would cause great injury to future sales. Send coupon today. President McKinley said: “I am familiar with the merits of Ridpath’s History of the World, and cordially commend it to the scholar well as to the plain people generally." |i President Warren, Boston University, said: ‘I should be glad to see it placed in the library of every young person in the United States, and even in the English-speaking world.” Wes will mail free a Bishop Vincent] & A : beautiful 46-page said: “Ridpath’s History is in clear and agreeable style, comprehensive in treat- ment, readable type and admirable ons. ‘This eet of bovks la a. permanent cole air of geceral history Io one's owa, boose.” William J. Bryan said: ‘‘Dr. Ridpath's History of the ies style World is a lasting monument to cA the work is wine 4,000 double column pages. 2,000 superb IIlustrations, — REASO for Dr. Ridpath’s enviable position as an historian is his wonderfully beautiful style, a style no other historian in any generation has ever equaled. He pictures the great his- WESTERN torical events as though they were happening before your eyes; he carries you with him to see the battles of o) NEWSPAPER to meet kings and queens and warriot ‘o sit in the Roman senate; to march against Saladin and his dark- ASSOCIATION skinned followers ; to sail the southern seas with Drake; to circumnavigate the globe with Magellan; to H. E. SEVER, President watch that thin line of Greek spearmen work havoc with the Persian hordes on the field of Marathon; 140 So. Dearborn Street, Chicago to know the past as you know the present. He combines absorbing interest with supreme reliability Riete mall Heth Skt ar and makes the heroes of history real living men and women, and about them he weaves the rise wrlat containing’ peomere: . and fall of empires in such a fascinating style that history becomes as absorbingly interesting as S. ine of res, ometyent <n the greatest of novels. Hundreds who read this have decided to buy Ridpath some day; Eire From the ore Sane to JEBER reese now is the time. No need for us to tell you about Ridpath. The English-speaking world has pronounced this the only history of the world worth having. It is en- dorsed by Public Men, Educators, Business Men, the Cler and, everybody who knows history. : : SEND COUPO TO-DAY comicbooks.com