Judge — January 25, 1913 — page 26: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. The page promotes Fatima brand Turkish-blend cigarettes (15¢ per package) by Liggett & Myers Tobacco Co. The ad features a photograph labeled "When the Coffee is Served" showing what appears to be a domestic or social scene. The accompanying text claims that smoking Fatima cigarettes provides "a fit and delightful finish to any meal" and appeals to "men of unerring taste" who have given it "unqualified approval." This represents **early 20th-century marketing**, when cigarette advertising freely appeared in mainstream publications without health warnings. The "Turkish blend" designation and orientalist imagery were common marketing strategies of the era, suggesting exotic sophistication.