Judge — January 18, 1913 — page 24: what you’re looking at

What you’re looking at

This is a **Wrigley's Spearmint gum advertisement**, not political satire. The ad uses humor to promote chewing gum by playing on social timing and appetite. The joke depicts two businessmen: one checking his watch (implying it's not yet lunchtime), while the other appears hungry and eager to eat. The ad's message is paradoxical—don't let your watch tell you when to lunch; instead, let your appetite decide. Wrigley's Spearmint gum is positioned as the solution: chewing it will sharpen your appetite, making you hungry regardless of the time, while also freshening your breath and improving digestion. The ad emphasizes buying gum "by the box" for cost savings and includes the brand's slogan: "The Flavor Lasts."