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Judge, 1912-12-28 · page 21 of 25

Judge — December 28, 1912 — page 21: what you’re looking at

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Judge — December 28, 1912 — page 21: Judge, 1912-12-28

What you’re looking at

This page combines college humor jokes (left side) with a major beer advertisement (center-right). The **college jokes** are brief, wry quips from various university humor magazines (Harvard Lampoon, Princeton Tiger, Wisconsin Sphinx, etc.). They mock college students' pretensions, romantic mishaps, and misunderstandings—typical of early 20th-century campus humor. The **Schlitz advertisement** addresses why German and English brewers use only brown bottles. It claims sunlight spoils beer by affecting its chemical composition, citing authority from "Philip Dreesbach, the eminent German expert." The ad emphasizes Schlitz's purity and modern scientific methods, boasting of "a million barrels a year" output. This reflects the era's marketing strategy: establishing beer as a scientifically-vetted, respectable product rather than frivolous indulgence. The Hotel Imperial ad below further positions beer-drinking within refined, modern hospitality culture. Both ads suggest middle-class consumption standards circa 1910s.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

With the College Wes “What makes you think I've got a sense of humor?"’ Girtie—‘* Your self-appreciation.”” —Harvard Lampoon, Misunderstood. — winter underclothes. Clerk—‘‘ How long?"’ "16—""You boob! I don’t want to rent ’em; I want to buy ’em!"’— Princeton Tiger. The Point of Least Resistance.— Psychology—Don't you think that she has a weak mouth?”’ Physicist—“‘ Well, I have found it to be the point of least resistance myself."'—Chaparral. Partial Reform.—Doctor—‘'You'll have to cut out some of this wine, woman and song business; it’s kill- ing you. Po atient—*All right, doc; I'll never sing again."’— Wisconsin Sphinz. And Willing To Learn. — Bug — “How you on the new dances?"’ Pug—‘Huh! little slow on the foot work, but right there on the grap- ple."’—Ilinois Siren. Just a Decoy.—First stude—‘* Who's the swell cooze over there on the front porch?’” Second boob—'‘Just a decoy; the landlady has a couple of empty rooms.'’—Cornell Widow. An Idle Roomer.—Janitor—'‘Say, missis, doan’ dat feller up in No. 16 evah do no wuk?”” Landlady—*Nope; guess he must be one of them idle rumors I hear folks talkin’ about.’’— Yale Record. A New One.--‘‘Scrambled eggs in the new-mown hay!"’ sang the irre- pressible guest. And the waiter brought them in with shredded wheat. — Williams Purple Cow. ‘I want some Wine Jelly when flavored with Abbott's Bitters is made more delightful and healthful. Sample by mail, 25 ets. in stamps. C. W. Abbott & Ca, Baltimore, Md. In answering advertisements please mention JUDGE. It will be apreciated. P Wal iy do Brewers of Germvan ane England use only Brown Bottles? Sunlight grows the hops, but spoils the brew. Light starts decay even in pure beer. Dark glass gives best protection against light. In England and Germany the brewers won’ t use light glass bottles, “Beer should not be exposed to the light, especially direct sunlight, as it will thereby be detrimentally af- fected, the light having an influence upon the albumin- olds in the beer, causing the latter to become hazy,” says no less a person than Philip Dreesbach, the eminent German expert and scientist in the Wahl-Henius Institute of Fermentology. We have adopted every idea, every invention that could make for the purity of Schlitz beer. Our beer was: first brewed in a hut. Now our agencies dot the earth. Our output exceeds a million barrels a year. a y See that crown or cork is branded “Schiaz"” A Modern Twentieth Century Hotel HOTEL IMPERIAL Broadway at 31st and 32d Streets, New York City R convenience of location—one block from Pennsylvania Station, within six minutes of new Grand Central Terminal, convenient to the 32d Street Station of the Hudson River Tubes (just across the street), also to the new Shopping district and Theatres For excellence of cuisine and efficient yet unobtrusive service For refined, comfortable and luxurious surroundings For its atmosphere of hospitality he desire of its management to cater to the comfort of its guests In short ~ For a hotel charging me rates, yet offering the utmost in service and comfort, Hotel Imperial cannot be excelled. RATES: Rooms with use of bath, $2.00 and up. ROBERT STAFFORD, Proprietor Rooms with connecting private bath, $2.50 sad up COPELAND TOWNSEND, Manager comicbooks.com