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Judge, 1912-11-30 · page 26 of 26

Judge — November 30, 1912 — page 26: what you’re looking at

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Judge — November 30, 1912 — page 26: Judge, 1912-11-30

What you’re looking at

This page is primarily a **direct-mail advertisement** disguised as editorial content, not political satire. The top features a historical engraving labeled "Advance of the Grand Army"—depicting Napoleon's military campaign—used to promote *Ridpath's History of the World*, a comprehensive historical encyclopedia. The advertisement exploits endorsements from President McKinley and prominent educators to establish credibility. The sales pitch emphasizes urgency ("send coupon today") while claiming the publisher's "failure" created unsold inventory sold at exceptional prices. The satirical *angle*—typical of Judge's style—lies in the **transparent marketing tactics**: borrowing presidential prestige, manufacturing scarcity, and using prestigious institutional endorsements to move inventory. Judge readers would recognize this as heavy-handed commercial manipulation dressed in respectable language, poking gentle fun at aggressive American advertising practices of the era while still carrying the full advertisement.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

APOLEDRS =a ij "ADVANCE OF THE GRAND ARMY == ’S name more pages in the world’s solemn history t of any other mortal. The ad f his Grand Arm Narou the turning point in his career and marks the beginning of his downfall. The stern last A ae which wes dphiyed at the World's Fair af Chicago, marks bot ONE EVEXT out of THOUSANDS which are fally described in the world toned pelea Ridpath’s History of the World THE PUBLISHER’S FAILURE placed in our hands the entire unsold edition of this monumental Brand new, beautifully bound in Half-Morocco, which we offer to Judge readers. — AT LESS THAN EVEN DAMAGED SETS WERE EVER SOLD We will mame our price only in direct letters to those sending the coupon belo Tear off the coupon, wri! address plainly and mail now before you forget it. Dr. Ridpath’s family derive their income from his History, a price broadcast for the sake of quickly selling these few sets would se great injury to future sales. Send Coupon today. President McKinley said: “*T am familiar with the merits of Rid- path’s History of the World, and cor- dially commend it to the scholar as well as to the plain people generally.” Prof. Warren, President Boston University, said: ‘‘I should be glad to see it placed every young person in the U and even in the English-speaking world.” Prof. Long, Supt. Public Schools, St. Louis, sai “I unhesita- tingly commend Dr. Ridpath’s History of the Worldas the ablest work on that subject which I have ever examined. The engravings, maps and charts are alone worth the entire cost of the set. °* The Boston Post said: ‘‘John Clark Ridpath is above all things an historian. His historical works are ac- cepted as standards in schools and col- leges, as well as in business houses and homes. His style is simple, his manner charmi RIDPATH ‘S enviable position as an historian is duc to RIDPATH takes you back to the dawn of history’ ong his wonderfully beautiful style, a style no other historian has before the Pyramids of Egypt were built; down throug ever equalled. He pictures the great} cal events as though they | the romantic, troub! d times of Chaldea’s grandeur and 4 rk were happening before you = hi aby arsine vy: of Grecia the battles of old; to meet ki a ccd canion. < | magnificence; of Babylonia’s wealth and luxur yi dre in the Roman Senate; to ag: . and Roman splendor; of Mohammedan culture an 2 h . f French elegance and British power Ames a basics WESTERN mnavigate the globe with Magellan; to watch that dom, to the dawn of yes a cor NEWSPAPER thin line of Gree r ‘ork havoc with the Per- | Faces €* n, every time, and holds you spellbound by his wonder ASSOCIATION r fal eloquence. | RIDPATH throws the mantle of person: old heroes of history, Alexander is there; patrol of Grecian history; Jes with three bi thousand s written. Rome pet RIDPATH in your home means | you need never spend lonely ev Youcan assoctate with the we es: Xerxes from his mountain platform sees Themist . Persian fleet of ov statesman, diplomat, crowning the glory gtap 4, oy exes and reels before the ee mf has come. Washin nis there, “four grave, thoughtful, proof against the wiles of British strata s, clear-seeing over the he: hisfellow , the most colossal re of Bs comicbooks.com