Judge, 1912-11-16 · page 24 of 24
Judge — November 16, 1912 — page 24: what you’re looking at
What you’re looking at
This is a straightforward advertisement, not satire or political commentary. Glysmic Spring Company of Waukesha, Wisconsin promotes their bottled water as the ideal mixer for distilled liquors (hard alcohol). The ad emphasizes Glysmic's usefulness in three settings: restaurants, clubs, and home tables—claiming it "promotes health, pleases the palate, exhilarates the mind." The company offers a free 44-page "King of Table Waters" recipe book for ten cents (shipping cost) containing drink-mixing instructions and toasts. The ornate Art Deco design and mountain landscape imagery convey quality and purity. This appears in *Judge* magazine, likely during Prohibition or the immediate post-Prohibition era when marketed "medicinal" waters and mixers were common. The ad targets affluent consumers who could afford bottled water and alcohol.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Orly Water thot Beats Perfectly - with Distilled Liquors At your favorite Restaurant “Pvsmi[, adds a zest and charm~ In the intimacy of your Glub- DosmiL ‘ | [iysait sparkles its Bood- Ping ? Fellowship~ Gable Waters eae itis | [iysmil. on your Home table POE promotes health, pleases PED Ke the palate, exhilarates : aOR . the mind. Published by Glysmic Spring Go A This beautiful and useful Waukesha. Wisconsin. little book of 44 pages lithographed in colors and embossed, tells every- thing worth knowing about the Tmixing of drinks and contains a selection of enial; toasts for every eccasion. A copy of it will be mailed to you upon the receipt of ten cents to cover cost of distribution. ELYSMIEG SPRING CO. WAUKESHA, WIS. DREISER 2B A { mm: taht elit k ASL Lid b been aD SDAA ARAL ALAA AAAASMAALALIL AL AAALLAALLALLAALL LAE ELLA, comicbooks.com