Judge, 1912-10-12 · page 28 of 28
Judge — October 12, 1912 — page 28: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. The page promotes Fatima Turkish-blend cigarettes, marketed as "the biggest seller in America." The ad uses a seasonal hook—"Good-bye, Summer"—to suggest cigarettes as a constant companion year-round. The copy emphasizes affordability (20 cigarettes for 15 cents) and a premium incentive: collecting pennant coupons from packages to redeem felt pennants featuring colleges, universities, and fraternal orders. The image shows a cigarette package beside a pastoral riverside scene. The tagline "Distinctively individual" positions Fatima as a premium yet accessible product. This reflects early-20th-century tobacco marketing: aggressive advertising in mainstream publications, collector incentives targeting young men (college/fraternity audience), and emphasis on foreign "Turkish" blends as sophisticated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2®) I2C P J / C ar GOOD-BYE, SUMMER! You're gone, and with you have gone some of the things we would keep. But why complain—Fatima remains. It belongs to all seasons, always welcome. The success of Fatima is wonder- ful. Today this delightful Turk- ish-blend cigarette is the biggest seller in America. Purposely packed in an_ inex- pensive package—20 for I 5c. With each package of Fatima you get a pennant coupon, 25 of which secure a handsome felt pennant—Colleges, Universities and Fraternal Orders (1 2 x 32) —selection of, 115. ‘ ° ”9 vely individual I5¢ comicbooks.com