Judge — October 12, 1912 — page 17: what you’re looking at

What you’re looking at

This is primarily a **product advertisement** rather than political satire. The Clysmic Spring Company of Waukesha, Wisconsin announces publication of "The Clysmic Booze Book"—a 44-page illustrated guide about mixing drinks and cocktail recipes, available for ten cents. The illustration features an elegant woman in 1920s fashion (cloche hat with bands, fashionable styling) holding a glass, positioned next to a bottle of Clysmic brand beverage and a vase of roses. The imagery appeals to sophistication and leisure, targeting affluent consumers. The timing and product name suggest this likely predates or relates to Prohibition-era debates about alcohol consumption, though the ad itself doesn't make explicit political commentary. It's essentially a luxury beverage company marketing cocktail culture to a prosperous audience.