Judge, 1912-09-21 · page 22 of 24
Judge — September 21, 1912 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising for Chartreuse liqueur**, framed around a 1911 U.S. Supreme Court decision. The legal context: the Carthusian Monks won a trademark suit against competitors (the Cusenier Company) for exclusive rights to the name "Chartreuse." The ad emphasizes that only the monks' version, made in Tarragona, Spain, is authentic—a legal victory that settled the matter. The right column contains unrelated **humorous one-liners** typical of Judge magazine's "College Wits" humor feature, offering brief jokes about dating, marriage, and social mishaps. These include wordplay and absurdist scenarios popular in early 1900s college publications. The remaining advertisements (art prints, a suit offer, Apenta water) are standard magazine filler. The page reflects **early 20th-century advertising strategy**: using legal authority and prestige (the Supreme Court decision) to market a luxury import while filling space with light collegiate humor to appeal to Judge's educated, urban male readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
F hockechs cts cluslarRevhncleeclesgclgcpedgedgody-healpsealeobeslosipelpslpslecdnolssbaaeabesbesisobeshesbesdeodvodesteodesdeslestosdosdestosdestocted te tk shcohahasiaainainclaciaashadladinaaiediasiadladiadinasslosladiediededieslestediadiediediesiadiediediiiesiediededensiadedeiuiel wieies Since the decision rendered by the United States Supreme Court, it has been decided by the Monks hereafter to bottle CHARTREUSE (Liqueur Péres Chartreux) *| * ae The Effect of Rumination.—‘‘ What's both being identically the same article, under a combination label bearing the Monks’ familiar insignia, as shown in this advertisement. According to the decision of the U. S. Supreme Court, handed down by Mr. Justice Hughes on May 29th, 1911, no one but the Carthusian Monks (Péres Chartreux) is entitled to use the word CHARTREUSE as the name or designation of a Liqueur, so their victory in the suit against the Cusenier Company, representing M. Henri Lecouturier, the Liquidator appointed by the French Courts, and his suecessors, the Compagnie Fermiere de la Grande Chartreuse, Liqueur is complete. eal swlee Why They Mourned.—‘‘ Why did every. body cry in that last death scene?” “Because they knew the actor wasn't really dead.’’— Wisconsin Sphinz. Proof Positive. —‘‘Just met your wife,” “That so? What'd she have to say?” “‘Nothing.”” “It wasn’t my wife!’’—Dartmouh * Jack o’ Lantern. * * $| that bump on your head?”* “That's where a thought struck me,” —Cornell Widow. ‘The Carthusian Monks (Péres Chartreux), and they alone, have = Ve * the formula or recipe of the secret process employed in the manufacture Peres Chartreax 3 of the genuine Chartreuse,and have never parted with it. There is no genuine Chartreute save that made by them at Tarragona, Spain. Clumsy Fellow.—Shorty—"‘A dance reminds me a great deal of a trip t At first-class Wine Merchants, Grocers, Hotels, Cafés. Bitjer & Co. 45 Broadway, New York, N. Y., Sole Agents for the United States. =] New York.’ 3 Longy—"*Why?”" HEPES HIS MBE I EDIE RE SIRI DS SBE Dn ESBS te einen étaient Shorty—‘‘Getting on and off the SEERA aI AAA A AAT AAAS AAAI trains.""—Yale Record. = = 7 ——_____— Her Frankness.—‘‘I threw a kiss tw her the other day."’ “What did she say?” “*She said I wasn’t much of a busines man if I couldn't establish a delivery system. ’’— Wisconsin Sphinx. Arms and the Man.—She—"George, dear, has an octopus really got eigtt arms?"’ George—'*Yes, lov She (wistfully)—‘* Wouldn't it be nice, George, if you were an octopus?” —The Chaparral (Stanford). isha shashs slash sieslesdasdesde sd de desdeh dai dah bh dd hadi deo chee y ‘ * representing the old and the new labels, and in the old style of bottle g i : 3 ; * i * were ee Borrin ar me Senines, Buon Pest. Hunéant Qualification. — Percy —‘‘ Imogene is» changeable!"’ Arthur—‘‘What’s the matter now!” om om Percy—‘‘First she told me that se Advertising of Advertising didn’t like anything about me, and wher * * * I proposed sh id, ‘I like your nerve!’" Everybody is talking about it, J Wittiams Purple Cow. but Judge and Leslie's Weekly are doing it. A Bit of an Acrobat.—Bobby—This sailor must have been a bit of an aco (See page 21) bat.’” Mamma—‘‘Why, dear?"’ Bobby—‘‘ Because the book says, ‘Har ing lit his pipe, he sat down on bis chest.’ '’—-Sacred Heart Review. By ROLF ARMSTRONG + Cr d Her Support.—Row Q—''Great show! ‘OU will find just the pictures you PAS ae She played the star part splendidly!” want to decorate your den, in ie ot empiarad Big Row pr (om veal ee ft a ow “*Don’t you think she the Judge at Print Catalogue. 3, x oz aperanes pemsaey well supported, too?” There are just dozens of charming bs Row A (enthusiastically)—'*0b, fo creations by famous artists—a great 78 220 eps so far as I could see.""—Harvard le» variety of subjects at prices ranging Poon. from 25¢c to $2.50. af atl at Sea" My friends,” =| “i 5 exclaimed one of the temperance Send 10c for Judge Art Print Cata ; binders in the recent campaign for kal logue containing reproductions of the ¥ Sest chamee. option in an up-State county, ‘if all ep ; judge Art Print Series. OER TAILORING CO. URE saloons were at the bottom of the sh Jedee | 113 jean - what would be the inevitable result!” JUDGE THIS SUIT FREE? And from the rear came the anstt 225 FIFTH AVENUE, NEW YORK and Biy Outta “Lots of people would get drowned." Michigan Gargoyle. advertisements please mention JUDGE. It will be appreciated. comicbooks.com