Judge, 1912-09-14 · page 17 of 24
Judge — September 14, 1912 — page 17: what you’re looking at
What you’re looking at
This is a **tobacco advertisement**, not political satire. It promotes Prince Albert brand tobacco, manufactured by R.J. Reynolds. The ad uses a portrait of Prince Albert (the historical figure, Queen Victoria's husband) as a brand mascot and endorsement device. The copy emphasizes that smoking P.A. tobacco won't irritate the throat—claiming a "patented process" removes the "sting." It appeals to masculine identity ("red blood"), affordability (5-10 cents), and social connection ("call each other by your first names"). The language is deliberately folksy and casual ("the goin's simply great!"), marketing smoking as a friendly, health-conscious choice ("doctor's orders"). This reflects early 20th-century advertising before tobacco's health dangers were widely acknowledged. The page is primarily commercial promotion rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Meeting home folks in the family album and coming face-to-face with the tidy red Prince Albert portraits is pretty much the same thing—kind of makes you feel like you were in the hands of your friends. Easiest thing ever for you and P. A. to call each other by your first names, because P. A. simply won’t broil your tongue or parch o1 singe your throat, whether you smoke it in a jimmy pipe or roll up acigarette. Sting’s removed by a patented process! Sure is tobacco ina class by itself! PRINGE ALBERT the national joy smoke isthe pick of most men of America who smoke, because it’s regular human, man-tobacco with the good all left in and the bite left out! Asa cigarette it’s doctor’s orders for what ails you! You never did get such a cool, delicious, long-burn- ing smoke. Not chaff, not dust, not a fire-brand, but sweet, delicious tobacco that tastes as good as it smells! Just as sure as the little apples grow on trees you're going toget P. A. joy'us. Can’t help yourself! Geta flying start now—if you've got red blood a-speedin’ through your veins —for the goin’s simply great! Buy P. A. in 5c toppy red cloth bags; 10c tidy red tins; handsome half-pound and pound humidors—anywhere! RJ. Reynolds Tobacco Co., Winston-Salem, N.C. comicbooks.com