Judge, 1912-08-31 · page 24 of 24
Judge — August 31, 1912 — page 24: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not editorial content or satire. It promotes Mennen's Shaving Cream, a real product from the Gerhard Mennen Company of Newark, New Jersey. The central image shows a silhouetted man's profile applying shaving cream with a brush—a straightforward product demonstration. The advertisement emphasizes practical benefits: easy application, quick lathering, no caustic chemicals, and economy (100 shaves per tube). The marketing pitch claims the product results from "three years' careful investigation," positioning it as scientifically developed rather than hastily made. The price point of 25 cents and the offer of a free sample tube were typical early-20th-century sales tactics. There is no political or social satire here—this is simply vintage advertising designed to appeal to men's grooming needs and budgetary concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PPLIED directiy on the face—lathers freely and instantly. Absolutely will not dry on nor smart the face—contains no free caustic. Breaks down the beard without the usual “rubbing in.” Extremely economical—100 shaves per tube—no waste. Sanitary, antiseptic. MENNEN’S SHAVING CREAM is not the hasty product of a day, but the result of three years’ careful investigation and experimenting. The name Mennen is behind the cream. For sale everywhere, 25c Sample tube, Free GERHARD MENNEN COMPANY 14 Orange Street, Newark, New Jersey comicbooks.com