Judge, 1912-08-31 · page 20 of 24
Judge — August 31, 1912 — page 20: what you’re looking at
What you’re looking at
This page consists primarily of **period advertisements** for alcohol (whiskey and beer) mixed with short humorous pieces typical of Judge magazine's satirical format. The ads employ common early 20th-century marketing tactics, claiming nutritional benefits for rye whiskey and emphasizing brand prestige ("American Gentleman's Whiskey"). One ad offers a free suit to promote Cortez Cigars. The text content includes several **brief satirical sketches**: - "His Rival": A dramatic dialogue about jealousy and betrayal - "Who's the Boss?": A philosophical piece satirizing how hierarchy pervades all social levels—factory owners, employees, voters—creating an ironic cycle where everyone answers to someone - Short humorous vignettes mocking human nature (longevity, gender roles, chivalry) The page's joke about "Advertising of Advertising" suggests Judge and its competitor *Leslie's Weekly* were engaged in promoting their own advertising reach—a meta-commentary on media competition. The content reflects early 1900s American middle-class concerns: social hierarchy, courtship dynamics, and commercial aspirations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RYE HAS MORE NUTRITION than any other grain. By skilful distillation its remarkable food quality makes it the Richest Product of the Still. HUNTER BALTIMORE RYE with its Mature and Mellow Flavor is known as THE AMERICAN GENTLEMAN'S WHISKEY Sold at all first-class cafes and by jobbers. WM. LANAHAN & SON, Baltimore, Md. THE CHAMPAGNE Or BoTTLED BEER HIGH LIFEBEER MILLER-MILWAUKEE GRANDFATHER USED STILL THE BEST. Note style oe bottling This is the Guaranteed HIS SUIT Pe Big Outfit FREE EN OF BRAINS =| Original ackage. 1GARS “MADE AT KEY WEST “A taste that you can recognize and a smoothness that you will remember.” BERNHEIM DISTILLING Co. Louisville, Ky. Advertising of Advertising Everybody is talking about it, but Judge and Leslie's Weekly are doing it. (See page 2) His Rival. (Concluded from a preceding page.) “And I'm glad I can have him, as 1 can’t have you!’’ ‘*What are you getting at?” “‘At your feeble intelligence—strug., gling blindly in the dark—making you jealous and horrid and suspicious of a comrade—your best friend!"’ “Tell me that sneak'’s name, and I'll kill him—I swear I will!” “Sport !"” Who's the Boss? “Give me liberty or give me death!’ cried Patrick Henry. What's that? Liberty? Ah, yes! And just what is liberty? Well, liberty, according to the small boy, is freedom to do what he wouldst; according to the employe, it is freedom from the dictation of a boss— said freedom from the dictation of a boss being also the honest voter's opin- ion of liberty. But do we want liberty? Mankind—say what you will—loves to be bossed. The owner of the factory is bossed by his wife, who is bossed by her cook, who is bossed by her police- man friend, who is bossed by his rounds- man, who is bossed by the captain, who is bossed by the ward heeler, who is bossed by the party leader, who is bossed by the man with the coin, the same be ing the owner of the factory who is bossed by his wife, and so on. In some essential, from the cradle to the grave, everybody is a boss and every- body is bossed. And this is the land of the free!—u. c. c Generally Happens That Way. Hokus—‘I wonder how it was. that old Methuselah lived so long.’’ Pokus—*Probably some woman bad married him for his money.”’ Yet to Come. Little Clarence (after a season of pro- found cogitation)—**Paw-uh!"’ Mr. Callipers—‘* Well, my son?” Little Clarence—Paw, why don’t women wear men’s whiskers on their hats?"" The Reason. He rose to give the maid his seat, And turned away with easy grace. 'Twas not from impulse indiscreet, He rose to give the maid his seat. You see, the car had reached his street, And, as he didn’t need the place, He rose to give the maid his seat, And turned away with easy grace. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com