Judge, 1912-08-10 · page 21 of 24
Judge — August 10, 1912 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Schlitz beer advertisement claiming brown bottles protect beer from light damage. The ad cites the "Wahl-Henius Institute of Fermentology" asserting that direct sunlight makes beer undrinkable within minutes, positioning brown bottles as the solution. The left column contains brief satirical humor pieces typical of Judge magazine: - "Little Conversations" offering mild social jokes about optimists vs. pessimists - "The Cautious Patient" about medical costs - "A Good Suggestion" about suffragette martyrs (referencing early 20th-century women's voting rights activists) - Various short gags **The satire is gentle**: jokes about domestic life, a tramp's misadventures, and wordplay. Nothing here appears sharply political—it's general domestic humor. The beer advertisement dominates the page, using pseudoscientific authority to market product superiority. For modern readers: this reflects early 1900s advertising's heavy reliance on claimed "scientific" backing, however dubious.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Little meee Any Scientist | 22°" willl tell you that | “Looking up,” said Binks. ally? Glad to hear somebody say j Y, PL s0,"" said Dobbleigh ruefully. Beer kee iS} AY: “Yes,” said Binks. ‘I'm trying to By @ @ @ Y @ SE see where it has gone to,"’ Physician (holding Peters’s wrist)— ‘ “H'm! Your pulse is one hundred and "me Bottles Peters (in his delirium)—‘*Stop right | there, doctor! I can’t afford another cent. DEFINITIONS. “Pa,” said little Willie, ‘what is a pessimist ?"” “A pe: ist, my son,’’ said Mr. Knowitall, ‘‘is a man who, because he cannot make both ends meet, thinks that the whole world is going to the dickens."* “And os wy optimiat, pat” que Wehl-Henius Institute of Fermentology, Chicago, writes: ried the lad. “Why, he’s the chap," said Mr. Know- “We have tested beers repeatedly, placing the bottles into direct itall, “who thinks that, because he has sunlight, and testing the same after one, two, three and five minutes acomfortable income, everything in life exposure; found that the beer with three and five minutes ex: re is for the best."’ became undrinkable on account of the peculiar odor developed. The detrimental effect of light upon beer can be successfully counteracted ‘A GOOD ‘SUGGESTION. by the employment of brown or dark colored glass bottles.” “Are you going to give those suffra- : . : gette martyrs any kind of a testimonial | Schlitz uses the Brown Bottle to protect its purity from the when they are released from jail?’’ | brewery to your glass. asked Mr. Henpeck. “Indeed we are!"’ said Mrs. Henpeck. “We haven't decided yet whether it is r } totake the form of a big banquet ora reception.’” “Why not make it a coming-out | Order a case from your party?”* suggested Mr. Henpeck. dealer today. ~ See that | crown or cork is branded JUDGMENT SUSPENDED. | Schitz. “How did that race between the zebra | and the giraffe come out?’’ asked Little | Th Jinks. e ee r “It hasn’t been decided yet,’ said 25-M Jorkins, ‘The giraffe’s head came in + two feet ahead of the zebra’s, but his | | d e i Wa U ee amou tail was three feet behind." ing! ing! || REPULSED. Growing! Growing! || -“Geerusalem!" cried the tramp, as he Judge Advertising face rerenes: inthe road, “That Circulation guaranteed over 110,000 copies of Advertising ¥oman in that farmhouse had the worst r temper I've come across in an experi- 50c a line ence of ten years!"” J See talk Number 30 What's the matter? Did she slam on page 2 of this issue. the door in your face?’ asked his com- panion. ES ei 5 eg “Worse than that!" returned Weary. F : tau Wig feun, . : Kea NYffen. “She slammed a handful of soft soap in Ry face."* | J. . BASSETT & CO., Dept. 24, 5921 Indiana Ave., Chicago, Ill. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com