Judge — July 6, 1912 — page 3: what you’re looking at

What you’re looking at

# "A New Shrinking Process" from Judge Magazine This satirical illustration depicts a woman in a white dress seated beside two figures in what appears to be a laundry or domestic setting. The caption reads: "The plump one—'I understand you call this cold water.' The thin one—'Then go on in deeper, and I'll tell you when you've shrank enough.'" The satire targets weight loss through water immersion or bathing treatments—likely a popular beauty trend of the era. The humor plays on the vanity of women seeking to reduce their body size through dubious "shrinking" methods. Judge is mocking both the ineffective beauty treatments marketed to women and women's pursuit of thinness. The domestic setting emphasizes how such concerns dominated household life and personal routines during this period.