Judge, 1912-06-29 · page 10 of 25
Judge — June 29, 1912 — page 10: what you’re looking at
What you’re looking at
This is a satirical advertisement for the fictional "Skillington Inn" in Swampville, N.C., mocking both rustic vacation destinations and the era's golf obsession. The joke targets wealthy leisure travelers seeking "healthful" summer retreats. The satire invents "mosquito golf" and "fly court" as substitute sports—claiming that swatting insects in a chair provides equal exercise to actual golf, at fraction of the cost. The accompanying illustration shows a guest violently swatting flies indoors using wall-space coated with molasses and glue to immobilize them. The piece ridicules Americans' willingness to accept uncomfortable, absurd conditions if rebranded as fashionable sport. It also mocks the promotional language of resort advertising—presenting a bug-infested swamp as "interesting and healthful" through jargon and false equivalencies. The elaborate pricing scheme for mosquitoes and flies parodies golf's expensive infrastructure (caddies, clubs, course fees).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“HEN-ERY!" Where To Spend the Summer. HE Skillington Inn, Swampville, N. G.—Persons of sluggish disposi- tion will find the Skillington Inn, at Swampville, an interesting and health- ful place in which to pass July and Au- gust. There are no drives, tennis courts or golf links here, but a more than abun- dant exercise can be derived from the daily and hourly combat with the flies and mosquitoes which the neighboring marshes provide in lush profusion, One of the great drawbacks of golf and ten- nis is that they are not only physically exhausting, but can only be played satis- factorily and comfortably in clear weather; but in the Skillington system of mosquito golf the player has only to sit in a comfortable chair on the inn piazzas, or in his own room, for that matter, and, without moving a step, get all the exercise he needs or as much as he wants in a given space of time. An expert on national sports, brought to Swampville to investigate this newly developed diversion, has stated in writ- ing to the management that one hour of mosquito golf, played on the front pi- azza of the inn before breakfast on a day when the mosquitoes themselves, owing to the low temperature of the hour, were far from active, produced a greater amount of physical exertion than ‘could be got from three rounds of the average eighteen-hole golf course, his personal record for the time being five hundred and twenty-three swats— the technical term in mosquito golf for strokes—without his getting out of his chair, at a cost of only ninety-seven mosquitoes, for which the management charged the insignificant sum of ten Hh TT th “BY VOLLEYING THE PIIES UP AGAINST A WALL- SPACE FRESHLY COATED WITH A MIXTURE OP MO- L.ASSES AND CARPENTER'S GLUE; PUT THEM OUT OP COMMISSION.” cents a gross—less than fifty per cent. of the cost of one secondhand golf ball, to say nothing of the saving in caddies, links cards and clubs. For those who do not care for mos- quitoes, a fly court is provided, which as a substitute for a squash court is said to be the most satisfactory yet de- vised by sporting experts, although the game is a trifle more violent when prop- erly played than mosquito golf, just as squash is more violent than golf. The player can play the shoo-fly game lying down if he wishes to, but its results are less satisfactory than the more active game, which requires that he pursue the fly with a small racket, like a ping- pong battledore, and, by volleying the flies up against a wall space freshly coated with a mixture of molasses and carpenter’s glue, put them out of com- mission. In this, as in mosquito golf, the expense is much less than in tennis, the rackets being rented of the manage- ment at ten cents a week and the flies furnished for the nominal sum of five cents a thousand, a rebate of a cent per thousand being allowed on the weekly bill of the player who succeeds in land- ing that number on the sticky surface of the wall in any single hour. For prospectus, write Jimpson Water- bury, Chairman of the Greens, Skilling- ton Inn, Swampville, N. G. comicbooks.com