Judge, 1912-06-08 · page 21 of 24
Judge — June 8, 1912 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The left column contains an essay titled "Swatting the Fly"—a humorous commentary on the popular public health campaign encouraging citizens to kill flies as a sanitation measure. The essay satirizes the futility and impracticality of the "swat the fly" movement, noting that despite widespread efforts, flies remain abundant. It gently mocks both those too busy to participate and those who become obsessed with fly-swatting. The bulk of the page features commercial advertisements: Schlitz beer (emphasizing the brown bottle's protection against light damage), Valley Gems jewelry (promoting imported gems), and a steel boat launch. A small eye remedy advertisement appears at bottom left. The content reflects early 20th-century American concerns with hygiene and disease prevention alongside consumer product promotion typical of Judge magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Swatting the Fly. s¢QWAT the fly!” has become a slogan in the general scheme of sanita- tion. Man’s ingenuity, effective in great things, seems impotent in the case of the fly, which must be assailed with brute violence, and even then to no last- ing result, for the fly is elusive, and in its minute and unpretentious way acro- batic toa degree. The fly, in fact, runs a close second to the flea—a remote cousin—in evasive and shunning move- ment. Thus whoso would swat the fly must be alert, quick, and act with deadly certainty. Flytraps, fly papers and all the other devices meant to catch and destroy the fly seem futile as means for extinction. It is true that fly paper usually presents black spaces of flies entrapped, and that machines like those seen in butcher shops—cage-like structures upon which time and money have been spent-— swarm with captives. But the strange thing about it is that while these schemes and stratagems appear in their isolated situations to be making general headway, the circumambient air in their vicinity is always fuller of flies than ever. There seems to be nothing to do but to swat the fly in accordance with the growingly popular request. Yet this will not be effective in present circum- stances. Many persons are too busy with matters considered more vital and cannot spare time to swat the fly. Other persons are too dignified to swat the fly, and when such persons lose their dig- nity they part with their chief asset. Many others get discouraged after swat- ting a million flies in some five million attempts, and wonder what's the use. And others swat and swat until they are obsessed by the exercise, and finally land in asylums for the weak of mind. By common consent, in the absence of other means of extinction, to swat the fly has become a virtue, for it denotes patriotism, love of mankind, and many other commendable things, including self-protection. But until everybody in the sweet summertime drops all else and swats the fly continuously as well as with fell intent, the fly will increase and multiply and buzz happiness, for nature seems to hold a brief for this prevailing insect. There are places on earth where no flies can be found, but these places have other creatures and other atmospheres that make living with the fly a luxury, even where one has to laboriously Swat the fly. Try Murine Eye Hemedy for Red, Weak, Watery Eyes and Granulated Eyelids. NoSmarting—Just Eye Comfort. The Brown Bottie= keeps Pure Beer =f Pure - “Schlitz in Brown Bottles” has a full, fine flavor which brings to you the taste of the barley and the hops. It has the sparkle and life due to a perfect yeast. The freedom from germs shows careful sterilization. Tt does not cause biliousness or ferment in your stomach, as it is properly aged be- fore leaving the brewery. The Brown Bottle insures absolute protec- tion against the damaging effects of light. Order a case from your dealer today. Sce that crown or cork is branded “* Schlita.’” 16-M The Bee | That Made Milwaukee Famous WHY HAVEN'T YOU SENT FOR THAT $9. ADDS Ai (USTE, GEMS sreUifORTED | $1.00 ADDER? THOUSANDS HAVE 1:20 SopTRACTS y SEE THEM BEFORE PAYINGt ‘Toewo geome are chemical wi OOK ik coil gold ‘mount 7 ring, ploorstud for examination—allcharges prepald—ne money. Ip advance. Write today for free illustrated booklet, special prices ‘ering measure. WHITE VALLEY GEM CO, F773 Sahs Bldg adlanapolis. lad Send your order ttay. rest ages J.B. BASSETT & CO., Dept. 214, $921 Indiana Ave., Chicago, Ill. hipped to ovary MJottereca Aveous, Oetrett, Meh. U. Ss pon eit Steel Launch $ Complete With Engine, Revs te Run aan STEEL BOAT Con” In anrwering advertisements please mention JUDGE. It will be appreciated. comicbooks.com