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Judge, 1912-05-18 · page 18 of 24

Judge — May 18, 1912 — page 18: what you’re looking at

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Judge — May 18, 1912 — page 18: Judge, 1912-05-18

What you’re looking at

This page is primarily **advertising**, not political satire. It features commercial ads for products like the Solarclipse headlight, Bouvier Buchu Gin, and Sunny Brook Whiskey—typical for Judge magazine, which relied on advertising revenue. The editorial content is a meta-commentary on advertising itself titled "Your Daily Round," which traces how advertising influences daily life from morning (pajamas, toiletries) through evening. It's satirizing not politics but **consumer culture and advertising's pervasive influence**—a contemporary concern about how ads shape behavior and purchases throughout one's day. The "Storyettes" section contains light humor anecdotes unrelated to politics: a church visitor's use of "libretto" instead of "hymnbook," a schoolchild's confusion of "mint and gin," and a marine's witty comeback about animals cooking food. These are gentle, non-political humor pieces typical of the era's magazines.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Solarclipse A wonderful double service headlight with two distinct and brilliant flelds of light. projection produces bined with long div unequalled brillianey Does away with blinding glare common to ali other powerful headlights, The ideal lamp for city and country use. We make motor lamps of all kinds, gas, electricity or in combination. = Write for Catalog. THE BADGER BRASS MFG. CO. Kenosha, Wis: New York City Bouvier BUCHU GIN BEST BEVERA TONIC A delightful DRINK; an excellent TONIC for the KIDNEYS and BLADDER. Ask for it anywhere liquors are sold. As A Pleasant Beverage and A Pure. Wholesome Tonic It Has No Equal. Advertising of Advertising — A Series of Weekly Talks—No. 18. %. i R02-v~+420m<0>| Your Daily Round | HAS it occurred to you how largely | | advertising influences your habits, | your tastes, and your surroundings ? | Just follow a day in its course. In the morning you jump out of bed. And lo, if you are a man of the century, you are in pajamas | | bought of an advertiser. You hurry into the bath. In a few moments you | are in the roo encounter fixtures, soap, a flesh towels; a razor, talcum, dental and wind up with « nail ‘y brushes—well advertised articles, levery one of them. | The bath over, you slip into a union suit, a coat | | fitting shirt, hose, garters, shoes, clothes, all adve | is file and tised, and hurrying downstairs, are soon in the library, listening to a famous record, or two. | Meanwhile, milady is upstairs, and oh, what man | would dare try to m the influence of advertis~ ing in that wonderful world of hers ! Presently. bi is served. An advertised |range yields a well known at removed, | the maid brings in a familiar bacon, and an familiar coffee, while the gridle cakes and ~ —Ialmost spoke the name of the syrup ! Down to the office you go. The motor? tised 4 Arrived there, your wife reminds you, by phe take her party of friends ‘and, looking over the | to face | Adver- | (advertised) that you are to the theater in the ever cements, you are again brought fi with advertising. | | Night comes. The day ends. But leven then advertising follows you. The button at your bedside turns off an advertised light! ! Picture Offer— An attractive pictur will be sent, postage furnishes informati ° for framing. each person who 1 called for in coupon. LESLIEJUDGE COMPANY, 225 Fifth Avenue, New York. of adverti used daily in Iwill give you a lis He ny Y e ank form and send me a home. to su picture suitable for frami Name.. Address Je, S182 Storyettes. From the San Francisco Argonaut. A lady, observing that a stranger in her pew had no hymnbook, politely handed him one. “Thanks,” said the gentleman, with great suavity. ‘I seldom use a li- bretto.*’ Having learned the important date when the United States mint was estab- lished and the cotton gin invented, » grammar-school pupil in Kentucky swering the question, ‘What w important institutions establis Washington's administration?’’ wrote, ‘Mint and gin!"’ A chaplain in our navy enjoys telling of his endeavors to induce a marine te give up the use of tobacco. During a talk that ensued between the two, the chaplain said, ‘*After all, Bill, you must reflect that in all creation there is not to be found any animal except man that smokes."" The marine sniffed. ‘*Yes,"’ he agreed; ‘‘and you won't find, either, any other animal in all creation that cooks its food!"’ Professor Mahaffy was once examin- ing a man who had put himself down as an “‘agnostic’’ on entering college. He was having a hard time at Mahaffy's hands over some ‘‘crux’’ passages in Greek book. ‘‘I believe, thir,’’ said Mahaffy, ‘that you are--a' are an agnothtiec in religiouth matterih."" The man feebly acquiesced. “Well, then, thir,’’ said the pro- fessor, ‘I can quite athure you that you are an agnothtic in Greek ath well.” The mayor of a French town had, in accordance with the regulations, to make out a passport for a rich and higl ly respectable lady of his acquaintance, who, in spite of a slight disfigurement, vain of her personal appear- His native politeness prompted him to gloss over the defect, and, after a moment's reflection, he wrote among the items of personal description: yes dark, beautiful, tender, express ive, but one of them missing." It is characteristic of some good natured men always to agree with those with whom they converse. It is with them a point of politeness never to dif- which sort of politeness is certainly yamiable kind of tact. We have acapital instance of the value of this. policy in the sensible speech of the mam who, during one of the Belfast riots was asked by a mob what his religion was. He did not know whether his in- terrogators were Catholics or Prote® tants, but he looked at their weapons, their bludgeons and their firearms, In answering advertisements please mention JUDGE. It will be appreciated. tL ed Se pea reas comicbooks.com