Judge, 1912-02-10 · page 17 of 24
Judge — February 10, 1912 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes the "Booklovers Shakespeare" edition—a 40-volume set being sold for $1.00 (with installment payments). The only visual element is a classical illustration of **Miss Julia Marlowe as Cleopatra**, a famous Shakespearean actress of the era whose endorsement ("Africa is admirable in all respects") lends prestige to the product. This was a common advertising tactic: celebrity endorsements to boost sales. The satirical magazine *Judge* was running this advertisement, which was typical for such publications—they needed revenue from advertisers. The pitch emphasizes affordability and accessibility, marketing Shakespeare to middle-class "busy people" who couldn't afford expensive editions or time for "profound research." There is no political satire here; it's a straightforward (if enthusiastic) commercial pitch for an educational product, using the magazine's credibility as its platform.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MISS MARLOWE AS CLEOPATRA “Give me my robe, put on The 40 Vols. Actual size of vol., From Miss Julia Marlowe, America’s Eminent Shakespearean Interpreter: Ut Abnn.abG a ae @, (iste TT AT is a summary of what they all say about the Booklovers Shakespeare —the best edition for general reading that was ever .put between covers. The BOOKLOVERS Edition is undoubtedly the most popular Shakespeare in this country today. A set of Shakespeare is one of the foundations of every good library—this has passed beyond discussion. The BOOK- LOVERS Edition with its neat, dainty volumes; its clear, at- tractive type; its unrivalled notes and other helps; and its many distinguished contributors and co-editors, is the edition for all those busy people who have not the time for profound research, but would read Shakespeare with understanding, profit, and ever-increasing pleasure. AND THE LOW PRICES AND EASY TERMS ON WHICH THIS SET IS NOW SOLD CONVINCE EVEN THE RELUCTANT. Every Word Shakespeare Wrote leather and superbly illustrated. There are 40 full-page plates in colors and 400 repro- ductions of rare woodcuts. ‘The mere hand- OU must have a set of Shakespeare. The reading of Shakespeare is a necessity of modern education, as well as a literary delight. ‘Tke BOOKLOVERS is admittedly the best Shakespeare in existence. It is printed in large type and with ample margins, from new and perfect plates, on pure white paper of avery high grade. ‘There are 40 dainty volumes of great beauty, 7x5 inches (just the size for easy handling}, 7,000 pagesin all, ling of these charming volumes affords a keen sense of artistic satisfaction. The BOOKLOVERS jis an absolutely complete and unabridged edition of Shakes- peare. Each volume contains a complete play and all the notes that explain that play. ‘These notes are the most complete and valuable ever offered to readers of Shakes- handsomely and durably bound in half- peare. You Get the Entire Set for $1.00 No Money with Coupon.—Free Examination N entire 40-volume set of the BOOKILOVERS SHAKESPEARE will be sent for exam- ination, prepaid to any address, if you will fill up and return promptly the coupon in the corner, We ask for no money now. We allow you ample time for a careful, intelligent and unprejudiced examination of the set in the comfort and privacy of your own home. If you are disappointed, you may return it at our expense. If you are satisfied—and we know you will be—that the BOOKLOVERS SHAKESPEARE is without a peer, you re- tain possession of the entire 40-volume set and send us $1.00 only. ‘The balance may be paid at the rate of $2.00. month, Can anything be fairer than this proposition ? YOU MUST BE PROMPT You will probably miss your chance if you don’t send the coupon at once, as there has been enthusiastic response to this offer. ‘The regular price of the BOOKLOVERS when sold through agents has been $58.00. You can get a set now direct for $31.00, and you have the privilege of paying for it a little each month. No comment is needed. The University Society 441-60 East 23d Street, New York In answering advertisements please mention JUDGE. It will be appreciated. NOTE THESE GREAT FEATURES They make Shakespeare easy to read, to understand and to appreciate. TOPICAL INDEX in ewhich you can find in- stantly any desired passage in the plays and poems. CRITICAL COMMENTS on the plays and charac- ters. They are selected from the cwritings of Coleridge, Hazlitt, Doww- den, Furnivall, Goethe and many other eworld- famed Shakespearcan scholars. GLOSSARIES ‘A complite one in each volume, explaining ever diffculh, dowbsful or ob- solete wvord, TWO SETS OF NOTES One for the general reader and a supplementary set for students, ARQUMENTS These give a condensed story of each play in clear and interesting prose. STUDY METHODS awhich furnish the equiv alent of a college course of Shakespearean study. LIFE OF SHAKESPEARE by Dr. Israel Gollancz, awith critical essays by Walter Bagehor, Leslie Stephen, Thomas SpencerBaynes and Richard Grant White. University Society New York You may send, pre- | paid, for my examina- tion, a set of the BOOK- LOVERS SHAKESPEARE in half-leather binding at your special price of $31.00. books are satisfactory, I shall pay you $1.00 within five days after their receipt, and $2.00 each month thereafter Sor 15 months. If they are not, I shall notify vou and hold them subject to your order. If the comicbooks.com