Judge, 1912-01-27 · page 24 of 24
Judge — January 27, 1912 — page 24: what you’re looking at
What you’re looking at
This is primarily a **promotional advertisement** for Leslie's Weekly magazine, not a political cartoon. The image shows a photographer with a large camera on a tripod—symbolizing photojournalism's claim to objective truth. The ad targets middle-class readers by citing testimonials: a Philadelphia family appreciates Leslie's for airplane pictures, fashionable bride coverage, financial advice ("Hints to Money-makers"), and editorial commentary on home welfare. It emphasizes that busy people stay informed through Leslie's pictures rather than lengthy newspaper articles. The magazine advertises specific features including aviation coverage by Harriet Quimby (identified as "the first American woman to receive a pilot's license"), serialized fiction like "The Girl That Goes Wrong" by Reginald Wright Kaufman (described as addressing societal corruption), and symposiums featuring prominent men's opinions. The closing pitch frames a ten-cent subscription as a minor sacrifice—equivalent to a cigar or soda—with moral uplift: "Little self-denial will sometimes yield great happiness."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOTOGRAPHS tell the truth. Drawings can be made to lie, but a photograph is an unerring pictorial record. The yellow press may mislead, the muckraking writer, may deceive and demagogues may betray, but the camera never fails to convince. PHILADELPHIA lady says: “My boy likes LESLIE'S for the aeroplane pictures, my daughter likes to see its latest brides in their fashionable attire, my husband always reads Jasper’s Hints to Money-makers and | like your editorial discus- sion of questions affecting the welfare of the home.” ESLIE’S WEEKLY ever since 1855 has been noted for its eee illustrations of events of interest. It tells the world’s story, from week to week, in pictures. BUSY man wnites us: “I have sa little time to read the daily papers that the only way that I keep well informed of the world’s movements is by glancing over the pictures in LESLIE'S, which I do every Saturday evening.” HESE are stirring times. We live in an era of unrest. LESLIE'S photographers corresporidents are in aa. center of interest. Here are some of the particu- E" larly interesting features of LESLIE'S that will be maintained and improved: All the news in pictares from every corner of the world. “Hints to Money-makers,"” by Jasper. He has conducted this department success- Fall: foe Great) aval pears Aviation, Dramatic and Women's Topics, by Mis Harriet Quimby, the frst American woman to receive a pilot's license to fly a monoplane, Paperkal Articles’ Ga Varies eapested’ Wee ap eorhniaal "oh tha Ceaseiot tana wrenten and children, by Rev. Charlton B. Strayer. “What Notable Men ‘Are Talking About,” a weekly symposium of the opiaions of great men on great questions; ** A popular page with pictures of men and women notably in the public eye. “The Girl That Goes Wrong."? Reginald Weight Kaufman's startling book, “The House of aril doe ctay speeee whe danas: His wonder- ful series of stories on “The Girl That Goes Wrong,” appearing exclusively in LESLIE'S, are doing much to arouse the sentiment of the country against the organized forces of sin. HESE are only a few of our striking features. LESLIE'S is the household weekly, clean, wholesome, entertaining iat instructive, 52 times a year, attractively bound with a handsome colored cover by an artist of high standing, it is well worth reading.” You cannot afford to miss it. ‘ EN CENTS—the cost of a cigar, a drink of soda, a dish of ice cream, an extra street car fare. Ten cents too often thoughtlessly wasted. How much good it would do if you would use it to buy a copy of LIES and please every member of the family for an entire week. ‘ NG : LITTLE self-denial will sometimes yield a great deal of happiness. » It is worth while trying. You try it! \ i ; comicbooks.com