Judge, 1911-12-30 · page 19 of 25
Judge — December 30, 1911 — page 19: what you’re looking at
What you’re looking at
This page from *Judge* magazine combines a New Year's editorial with advertisements and light humor pieces. The main content is **not a political cartoon** but rather: 1. **Editor's message** (top left): Judge's editor offers conventional New Year's wishes while urging readers to accompany wishes with meaningful actions—"actions speak louder than words." 2. **Poetry and jokes** (left column): Sentimental verse about living a meaningful life, followed by humorous anecdotes about landlords, riding lessons, and literary pretension (an Englishman dismisses an American for reading only Sunday newspapers). 3. **Large advertisement** (right side): Schlitz beer emphasizes that brown bottles protect beer from light damage during storage and transport—a genuine quality-control innovation. The copy suggests informed consumers would specifically request "Schlitz in Brown Bottles." 4. **Hotel advertisement** (bottom right): The Puritan hotel in Boston. The satire is minimal; this is primarily a **magazine page blending editorial content with advertising**, typical of early 20th-century American periodicals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Happy New Year! N accordance with conventional custom Jupce wishes, you, his readers, a Happy New Year. This duty having been duly fulfilled, His Honor begs your indulgence while he delivers a bit of fatherly advice. You will utter that little phrase many, many times on the first day of the year. Why not let it carry a real significance? Why not accompany your wish with some act that will help to make the recipient happy ? Wishes are not horses. They have no marketable value in themselves. That ancient aphorism, actions speak louder than words, is a splendid New Year's motto. Keep it in mind from January first to December thirty-first. Wish less and do more. Help to make that time-worn salutation something other than an empty form. Then there'll be more Happy New Years. He Has Not Lived in Vain. He has not lived in vain If men can say, When he has passed away, “‘He labored not for gain.’” If one can truly say, “I loved him for his smile. He walked with me a mile, And cheered my weary way.” If only one shall stand And sadly murmur this, “My friend, my friend, I'll miss The pressure of your hard! If only this remain, One heart that he has cheered, His monument is reared— He has not lived in vain. —Detroit Free Press. Insistent.—Friend—‘What abdut the rent of a place like this? I suppose the landlord asks a lot for it."” Hardup—'‘Yes, rather. He's always asking for it.""—London Opinion. Literally Speaking.—Father—‘“How did your first riding lesson come out?” Son—I didn’t get on very well.” Harvard Lampoon. Matrimonially Inclined.—Mr. Cleverton —‘‘You saw some old ruins in England this summer, I suppose?’’ Miss Struckett Rich—‘‘Yes; and one of them wanted to marry me.’’—Prince- ton Tiger. A Great Reader. A literary person in England was talk- ing literature to an American visitor. “Do you read much ?”’ he inquired. “Oh, a great deal,’’ was the confident and prompt reply. “What for example 2” “A Sunday newspaper, regularly." “No more than that?” in a disap- pointed tone. ‘*No more than that ?’’ exclaimed the visitor. ‘‘Gee, man, I guess you never saw one of our Sunday papers, did you?” —Lippincott’s Magazine. Automobile Eye Insurance needed after posure to Sun, Wi Dust. Murine Eye Remedy freely applied A fords Reliable Relief. ‘No Smarting—Just Eye Comfort—Try Marine. The Brown _ Bottle protects PMG purity from the Brewery to : s . Schlitz is brewed in the dark— stored for months in glass lined steel enameled tanks—bottled in darkened rooms where even the window shades are drawn to exclude the light—then sent to you in brown bottles. Without all of these precautions, no beer can be healthful, and who knowingly would drink beer that was not. Light starts decay even in pure beer. Dark glass gives protection against light. We have adopted every idea, every invention that could aid to this end. Today, more than half the cost of our brewing is spent to make and keep Schlitz beer pure. If you knew what we know about beer, you would ask for ‘Schlitz—Schlitz in Brown Bottles.’’ Order a case from your dealer today See that crown or cork is branded ‘‘Schlitz’* The BeerThat Made Milwaukee Famous | Both Alike.—‘‘It seems to me that | neither football players nor their critics have much on one another.’" Hotel Puritan COMMONWEALTH AVE., BOSTON “Why not?” re. |; “Because one is a body of kickers and A Distinetive Boston House | sie other of knockers,’"—-Boston Record. and one of the most attractive hotels in the world to those who prefer good taste to display. | 46 . ‘ Interesting booklet of the Lotel with guide to | Easy.~‘*How do you know he’s a ‘pusten abd viioity on request stranger?"" — “I saw him set his watch by the town | clock."’—Cornell Widow. Press Cutting Bureau willsend you all newspaper clippings y appear about you, Your friends, or any subject on which you may want to be “up | of importance rope is searched. Terms, Henry Rowerxe, 106-110 Seventh Calling a Halt.—He—‘‘1 can marry | any woman I please.’’ She—‘Ah, but do you please any?” ' —Baltimore American, Avenue, New York. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com