Judge, 1911-12-02 · page 21 of 24
Judge — December 2, 1911 — page 21: what you’re looking at
What you’re looking at
This page combines **short humorous anecdotes** (left side) with a **Schlitz beer advertisement** (right side). ## The Humor Pieces Five brief jokes mock everyday situations: a child's innocent remark about a pie cooling on a porch; confusion over a cabbage's "disposition"; contrasting views on respectful young men; prioritizing car-buying over marriage decisions; and stock market losses ("went below zero"). These are gentle domestic comedies typical of early-20th-century humor magazines, relying on wordplay and observation of middle-class life. ## The Schlitz Advertisement The dominant right-side ad features a stern-faced man (likely representing the brewery) gesturing at detailed purity claims. Schlitz emphasizes sterilization, Pasteur's process, dark brown bottles (protecting from light decay), and machinery-washed bottles—marketing beer as a scientifically rigorous, sanitary product. ## Context for Modern Readers This reflects the **Pure Food and Drug Act era** (post-1906), when breweries competed by emphasizing hygiene and scientific methods as selling points. The serious advertisement contrasts sharply with the page's lightweight humor, showing how advertising used emerging scientific credibility to build consumer trust.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In Smoky Youngstown. A South Side matron, who recently entertained some friends from the country, topped off a fine dinner with a fine squash pie which she had placed on the back porch to cool. After each of the guests had enjoyed a piece of the pie, one of the ladies said, “Mary, I must congratulate you on your pastry. It was excellent. For my part, however, I prefer the squash pie without the nutmeg on top.’”” It was then that the six-year-old son of the hostess got in his work. “*We don’t like nutmeg, either!’’ he exclaimed. ‘The pie was all right be- fore ma put it out on the porch.”’— Youngstown Telegram. Cabbage Anatomy. A well-known expert in cooking en- countered trouble in a suburban com- munity the other afternoon when she prepared to lecture to the Mothers’ Club. Her subject was, ‘‘How To Cook.’’ She began by telling how much aman appreciates good cooking, and then she proposed to give various recipes. Among the first was one for cold-slaw. “To have this best,’’ began the lecturer, “take a good-hearted cabbage and’’—— At this point a young matron inter- rupted. She was eager to get all the information possible. “Tell me, please,’’ she spoke up, ‘‘how is one to know the disposition of a cabbage.”’— Philadelphia Times. Different Viewpoints.—Old lady— “There is one thing I notice particularly about that young man who calls to see you. He seems to have an inborn, in- stinctive respect for woman. He treats every woman as though she were a be- ing from a higher sphere, to be ap- proached only with the utmost delicacy and deference.’’ Granddaughter (sweet eighteen) — “Yes, he’s horridly bashful.”"—Four- Leaf Clover. Greater Need for Care.—‘‘It took Branscomb six months to make up his mind concerning the kind of an auto- mobile he would buy.’” “Yes; and I understand that he had known his wife only two weeks before they were married.”” “Well, buying an automobile is a serious thing.’’—Chicago Record-Herald. A General Frost.—‘‘Did Plunger make that cool million in stocks he was going to make?” “He made the cool part of it. They went below zero.”"—Philadelphia Bul- letin. Mothers will find Mrs. Winslow's Soothing Syrup the best remedy for their children, 25c. a bottle. In answering advertisements please mention JUDGE. It will be appreciated. The Cost of Purity exceeds all other Costs in SMF | a a Brewing We spend more on_ purity —more time, more skill and more money than on any other cost in. our brewing. We sterilize every tub, vat, tank—we scald every barrel— every pipe and pump—every time we use it. wash every bottle four times by machinery. The air in which the beer is cooled is filtered. Every bottle of Schlitz is sterilized, after it is sealed, by a process invented by Pasteur. Light ‘starts decay even in pure beer. Dark glass gives protection against light. The Brown Bottle protects Schlitz purity from the brewery to your glass. If you. knew what we know about beer, would say ‘Schlitz — Schlitz in Brown Bottles.” you Order a case from your dealer today. Ste that crown or cork is branded “‘Schlitz” * The Beer That Made Milwaukee Famous... THE IMPROVISED NEST: OR, WHO SLEEPS DINES.— Pel: Mele, comicbooks.com