Judge, 1911-11-25 · page 21 of 24
Judge — November 25, 1911 — page 21: what you’re looking at
What you’re looking at
This page combines **advertisements with satirical cartoons**, typical of Judge magazine's format. The **Schlitz beer ad** dominates the right side, emphasizing the brown bottle's protection of beer purity from light damage—a genuine concern in pre-refrigeration brewing. The detailed explanation of darkened storage and bottling reflects early 20th-century brewing science marketing. The **left side cartoons** offer social satire: 1. "The New Generation" depicts children excited about an airplane, with a poem lamenting upcoming Christmas shopping season—poking fun at commercialism replacing holiday spirit. 2. "Cause for Worriment" shows a young man struggling with a doll department job, suggesting dissatisfaction with retail work (possibly commenting on masculine dignity or wage labor's indignities). 3. The bottom dialogue jokes about indistinguishable meat at restaurants—a consumer trust issue, likely satirizing restaurant quality or dishonesty. The **I.W. Harper whiskey ad** at bottom-right emphasizes quality over price, a luxury goods appeal. Overall, the page blends product advertising with mild social commentary on commercialism, consumer concerns, and changing modern life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Brown Bottle protects SMe purity from the Brewery to | urjelass THE NEW GENERATION. ** Look, aewoplane!''— Pele Mele, Cause for Worriment. Thanksgiving comes to bring us joy, But soon we will be hopping When oft these words come to annoy, “Begin your Christmas shopping.’’ —Youngstown Telegram. Schlitz is brewed in the dark— stored for months in glass lined steel enameled tanks—bottled in darkened rooms where even the window shades are drawn to exclude the light—then sent to you in brown bottles. Murine—Through its Tonic effect, Stim- ulates Healthy Circulation in the Blood Supply Nourishing the Eye and thus Promotes Eye Health, He took her about her delicate little waist and lifted her lightly up into his arms. Her eyes closed and a wisp of her golden hair caressed his forehead. His breath was fanning her waxen cheek, Suddenly he set her down al- most harshly. ‘‘Gee!’’ he said. ‘It sure is h— to work in the doll depart- ment!""—Tiger. Without all of these precautions, no beer can be healthful, and who knowingly would { drink beer that was not. Light starts decay even in pure beer. Dark glass gives protection against light. We have adopted every idea, every invention that could aid to this end. Today, more than half the cost of our brewing is spent to make and keep Schlitz beer pure. If you knew what we know about beer, you would ask for ‘‘Schlitz—Schlitz in Brown Bottles.’’ Order a case from your dealer today See that crown or cork is branded ‘‘Schlitz"® 10M The BeerThat Made Milwaukee Famous “I. W. HARPER” Quality Whiskey Thereis more satisfaction in a dram of “OLD L. W.” than ina pint of cheap stuff. The recollection of Quality lasts long after the price is forgotten. HARPER is Best Bernheim Distilling Co., Incorporated Loulsville, Ky. Consumer—“aRE& THESE PORK OR MUTTON cHor3?” Waiter— six?” Consumer—" xo |” Waiter (QUERULOUSLY—" THEN WHAT DOES IT MATTER WHAT THEY'RE CALLED ?”—London Punch, CAN'T YOU TELL BY THE TASTE, Every lover of a good cocktail should call for Abbott's Bitters. Makes the best. C. W. Abbott & | Co., Baltimore, Md. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com