Judge, 1911-11-11 · page 24 of 24
Judge — November 11, 1911 — page 24: what you’re looking at
What you’re looking at
This is **advertising copy**, not political satire. The page promotes *Leslie's Weekly*, America's oldest illustrated newspaper (founded 1855), to potential subscribers. The image shows a man catching a ball, surrounded by children—likely symbolizing the publication's broad, multi-generational appeal. The text emphasizes Leslie's longevity and stability: it has survived crises that destroyed competitors, positioning it as a trustworthy institution with "fifty years' prestige." The editorial philosophy stressed is explicitly **optimistic and constructive**—a progressive stance typical of early 1900s American publications. The circulation figures (340,000 copies) and subscription cost ($5 yearly, or 10¢ per copy) are presented to demonstrate the magazine's success and accessibility. The "three generations" opening is a direct appeal to family loyalty and tradition—suggesting readers should maintain their family's subscription habit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JHREE generations have read Leslie's Weekly. | Your fatherand mother, Ea Si} your grandfather and grandmother have read Leslie’s Weekly. To-day there are at least a million readers of this publication. It was established in 1855 and is the oldest illustrated weekly newspaper in America. For more than half a century it has been a household word through- out the length and_ breadth of the land. This prestige has sustained Leslie’s in many a crisis during its long career and has enabled it to ride through many a storm, like a gallant old ship, when other publications not so sus- tained have gone to the bottom. An editorial policy based upon the belief that to-day is better than yesterday and that we should make to-morrow better than to-day—therefore optimistic and constructive; and fifty years’ prestige has given Leslie's Weekly the deserving confidence of its readers. You need Leslie’s Weekly. Come under its influence. Its sphere is widening every day. 86,700 copies January, 1908, over 340,000 copies an issue to-day. Send $5.00 for a year’s subscription to 225 Fifth Avenue, New York City. At all newsstands, 10c. a copy comicbooks.com